Successful website copy isn’t just about stuffing pages with keyword rich content. In the 2-dimentional space that is the web; online copy serves a variety of purposes:

• Gives a instant impression of your company’s personality (how trustworthy your company is, how easy you’ll be to work with, etc)
• Keeps people on the page long enough to make critical buying decisions
• Informs the customer about products and services
• Provides answers to objections that would cause a customer not to buy

And most importantly:

• Asks for the sale

Having been a top sales person and a sales trainer for many years, I can tell you that asking for the sale is one of the most difficult things for someone who isn’t accustomed to this to do.

It’s a lot like asking for a date. If you get dressed up, go to a social event, find a nice person that you connect with and would like to ask out on a date but then never ask chances are high that you’ll be at home alone next Friday. By our very nature, we’re inclined to avoid rejection, but that’s not how dates (or sales) are made.

If you create a great looking website, fill it with incredible keyword-rich content that is optimized wonderfully for search engines, but then never ask for the sale, you could be losing out on a lot of profit.

Not all products and services are instant or impulse buys that people tend to buy right away. However, you’ll always want to be moving toward the sale. This is done with a call to action.

Every page on your website should have a call to action. A call to action may be:

• To sign up for your newsletter
• To buy now
• To contact your customer service department for more information
• To subscribe to your blog
• To engage in an online chat
• Any other action that moves a visitor closer to the sale

Do your web pages include clearly defined calls to action on every page that move visitors toward the sale? If so, are your pages fully optimized for search engines so that they gain the most visibility possible?

If your website is missing any of these elements, then you’re probably not maximizing your internet presence.

I wouldn’t be taking my own advice if I didn’t ask you right now to move closer to inquiring further about our Search Engine Optimization services.

A search engine optimization company like ours with a team of professional sales copywriters and optimization specialists can position your site so that it gains the most visibility and converts more visitors to buyers. How much more could you be making if your site was optimized for search engines and visitors?

Here are some things that you can do to ensure that you’re getting the most revenue from your website:

• Get a free basic SEO analysis of your website from the experts at Unlimited Web Solutions
• Contact David Williams at 888-832-0031
• Request a call back to discuss how ethical search engine optimization can improve your website’s performance.

Best of luck in your search engine optimization efforts!

Christine

Quality linking is such a critical part of the long term success of any website.  It is also one of the most difficult pieces of the SEO puzzle to excel at.  That’s why I’ll be getting deeper and deeper into linking strategies in the coming months.

It’s so easy in the beginning of a linking campaign to get tempted by the many $19.95 programs that exist.  While many of these may seem to work on a short term basis, this type of linking strategy will never last long term.  Anything that is too easy in search engine optimization is usually not good for long term stability.

For now, I want to leave you with some great ways to learn more about quality linking: 66 Ways to build links, 101 Ways to build link popularity and Over 125 (Legitimate) Link Building Strategies.

Happy Linking

There are several things you should do when taking your business online, if you decide to launch your business into the WWW..

First, understand your target customer base. You need to know who is most likely to buy your product and how to market it to them in a sea of other marketing. Create a plan of action to cover the entire process of getting your business onto the Internet. You’ll also need to choose a domain name. Make sure it’s simple to remember, easy to spell, and doesn’t contain any difficult characters. This will help people get to your site. It’s also helpful to make sure that your domain name isn’t too similar to a competitor’s site. You could find your traffic being directed right to the place you least want it to go.

Once you’ve found and registered an available domain name, you’ll need to find web space, and either design your own web page, or hire a designer. If you’re not very familiar with web design, you should probably ask a professional to help you with it. A little investment here can bring you a lot more traffic, since your web page is your first impression on the Internet. Make sure that there’s some kind of payment capability or shopping cart included in your website, so that customers can easily purchase products and services. You’ll also need an automated product database to list your products on the website.

Once you have your website and online store set up, you have to let people know about it! Promote your site on the search engines, promote your site in online forums that you frequent, and use other proven internet marketing techniques. Also be sure to post notifications in your store telling people that you’re now online. Even local customers might appreciate the convenience of being able to browse your inventory online before they come in to shop.

Be sure to maintain your site regularly. Out of date sites can drive customers away, especially if they’re littered with broken links and images.