A Little Known Secret to Instant Page 1 Visibility

Tell me if this sounds like website publicity that could boost your website traffic and sales:

• A news story on page 1 of Google News and Yahoo News for your keywords the day after implementation

• A full page of content that promotes the interesting things happening within your company

• Links from the article back to your website

• Anchor text on valuable news websites

The truth is that any company can have this winning combination of SEO and promotional elements with an SEO press release.

A lot of people think that press releases are just for big companies with revolutionary news to report. This couldn’t be further from the truth. If you’re excited about a new product, service, or discovery within your company or your industry, chances are that a lot of other people will be too.

Press releases, optimized for search engines, are the ideal way to gain valuable backlinks, get an instant, prominent spot on the big search engines, and do so while promoting your company!

If your current SEO content distribution plan only involves distributing articles where your link appears in the byline, you’re missing out on big opportunities for link building and promotion.

Here’s the difference between articles and press releases in terms of SEO content distribution:

• With articles, the content must be generalized and unbiased. Press releases allow you to promote your products, services and company

• Articles give you a small about the author byline at the end. Press releases are all about your company and give you the opportunity to drive traffic back to your site.

• Articles rarely get picked up on major search engine news sites. Press releases, distributed by an SEO PR expert always appear in Google and Yahoo news

• Articles are generally text-only. Some press release distribution points allow you to include images, file attachments, audio files, and video files

This certainly doesn’t mean that article distribution isn’t a worthwhile SEO content distribution tactic. Articles can be a useful part of an overall SEO plan along with SEO press release distribution, link building, link baiting, on-page optimization, and social networking.

Need an SEO press release? We offer them at a fantastically competitive cost. Pound per pound, SEO press releases provide a great value for both link building and website promotion.

- Christine

April 23 2007 | Internet Marketing and Marketing | No Comments »

Google Joins The CPA Crowd

Google just recently announced that they will be beta testing a Cost-Per-Action Adwords feature soon. This feature will allow advertisers to only pay for advertising once a sale is made and/or a lead is generated, just like a CPA affiliate program.

According to the details Google has released, the Google Adwords CPA program will work just like most affiliate programs, but will run on the Google Adsense content network. Google will not display the CPA ads on its search network.

How/where/when will the ads be displayed? Google says that “publishers in the Google content network can choose to place your ads on their website. If the CPA ads work like other Google Adwords though, the system will automatically select and display the most lucrative ads to display on a website. This would mean that it will be very, very important that advertisers make their offer as lucrative as possible. It remains to be seen though, how much manual control advertisers will have in selecting ads.

By combining their massive advertiser base, their content network, and the Adwords infrastructure, Google may very well have set themselves up to be the new leader in the affiliate marketing field. We’ll just have to wait and see!

April 23 2007 | Marketing | No Comments »