I’m reading a great book right now by Catherine Seda titled How to Win Sales and Influence Spiders. Seda is also the author of ‘Search Engine Advertising’ published in 2004. In the very first chapter of the book, Seda talks about something that I think is critical to share:

To maximize the impact of the most powerful Internet marketing strategies, you must leverage the Web for three audiences simultaneously: new customers, search engine spiders, and the press.

Many people are only focused on attracting new customers when developing search engine strategies with search engine spiders are an afterthought. Optimizing for the press is just something most businesses rarely think about but is an extremely valuable tool.

As a writer and an online journalist of sorts, I am constantly on the lookout for products, companies, websites, and events to cover. Constantly. I can’t tell you how many times a backlink or a mention of a company has appeared in a blog post or article simply because I found information about it on Google News or on a blog.

One great way to do this is with search engine optimized press releases. They allow a company to boast about the timely things happening within their company.

Timely = Interest for journalists.

Not only do our SEO press releases show up on the first page of Google and Yahoo News and oftentimes on the first page of the natural results but they also generate a lot of reads and some profitable contacts for our clients.

One other important audience to consider when optimizing a website that Seda doesn”t mention here is generating interest among potential business partners. There are piles of profits and boundless success when you partner with the right people.

Who would profit from promoting your services? As an SEO, our target partners are web development companies and traditional advertising and PR companies that haven’t made the transition to search engine marketing and PR.

When you optimize your pages to these three four audiences, new customers, search engine spiders, the press, and potential partners, you’re well on your way to real online success.

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Farmer’s markets are n integral part of many towns and cities across the US, providing consumers direct access to the source of their foods. This allows consumers (in theory) to get higher quality foods.

If you sell food or food related products, you may want to consider renting a booth at your local farmer’s market to increase your market. Before you do this, though, it’s wise to check a few things out.

First of all, what is the traffic level at the farmer’s market? Find out what the peak times are, and visit the market several times during peak hours. Gauge how many customers there are compared to vendors are their enough to give you steady sales?

Secondly, investigate the costs and rules. Some markets require you to arrive before a certain hour and stay for certain period of time. Most charge reasonable fees, but some are expensive.

Thirdly, analyze the market. Will your products be a good fit? Some markets are plagued by under priced and/or low quality produce. Some markets customers come to expecting top quality produce at well below grocery store prices. Markets like these may be hard for a vendor with quality foods to succeed at.

If your local Farmer’s market meets the above three criteria, you should seriously consider renting a booth.

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