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Archive for June 5th, 2007

7 Smart Tactics That are Working for Top Bloggers

7 Smart Tactics That are Working for Top BloggersI felt it was high time that we compiled a list of cool things that bloggers are doing to increase subscribers, please their readers, encourage comments, generate links, build revenue, and create more stickiness. There are tons of plugins that can increase the usability and stickiness of a blog, but in this post, we’re talking about the things bloggers are doing aside from plugins.

So let’s get right to it:

1. Recapping successful posts for newer subscribers

Matt McGee, author of Small Business SEM and

retty soon you won’t be able to a single search on Google without a link to JohnChow dot com popping up!!

3. Encouraging reciprocal link love

Nate Whitehill does a weekly round up of favorite posts from around the blogosphere like many others do, but he found a way to bump it up a notch and encourage a link back to his blog with his Powerful Posts” Award. Bloggers who were mentioned can copy and paste the HTML of the award on the post that was featured, letting their readers know that they received a mention on Nate’s blog. We liked the idea so much, that we created something similar for our Friday ‘Who Said That’ round-up. Thanks Nate!

4. Predictable, consistent, weekly features

A blog is similar to a magazine in that the goal is to develop a strong following and grow a subscriber base. One thing that all magazines share, no matter how different they are, is having predictable, consistent columns or features instead of a bunch or random information. Some people may enjoy one feature so much that they remain a subscriber just to see what’s new each week even if they don’t have time to read every post, every day. SEOMoz’s Whiteboard Friday where an SEOMozer discusses some behind the scenes insight is a great example a consistent feature that I personally look forward to watching each week. Zen Habits also has a consistent topic schedule where every Tuesday is GTD (Getting Things Done) day and Sundays are dedicated to posts about building a better balance with your family.

5. U-Follow? U-Tell

People like to comment- but they like to comment even more if you follow. If you’ve made the decision to follow links back to the commenter’s blog or website, why not announce it like HD Biz Blog does?

6. Guest Blogging

A number of bloggers have started having others write posts on their blogs and/or write as guest bloggers on other blogs. Many said that that they may have been hesitant about asking guest bloggers to post on their blogs, but after trying it, many like Brian at CopyBlogger were happy with the diversity that new voices provided. This is also a smart way to keep your blog fresh if you know you might be out of town or unavailable for a while. However, if you’ve built up a following, they may be resistant to change. Want some real market research on this? Take a look at the comments when ProBlogger readers were asked if Darren’s guest blogger experiment was good or bad

7. Holding a Contest

Not to toot our own horn, but our Podcasting contest where anyone who subscribes and lets us know about it is automatically entered to win a huge box of podcast gear has been pretty successful! (More about the results in a later post). The launch of the contest allowed us to generate traffic from press releases, get mentioned on a number of blogs, and encourage many people to subscribe. Of course, it’s our responsibility to keep those subscribers, and we’re happy to have that responsibility. (If you haven’t entered yet, be sure to do so by July 18th!)

This is certainly not a comprehensive list of smart things that bloggers are doing to please their readers and increase the success of their blogs. Feel free to comment with great ideas that you’ve seen around the blogosphere!

Like it? Digg It! We appreciate your votes and feedback ~

June 5, 2007 | Blogging | 13 Comments »

What’s that sound? Dave Thomas spinning in his grave.

HamburgerI have a lot of respect for Dave Thomas. I think he did the fast food industry a big service by opening Wendy’s. His good food and happy customers philosophy did wonders to move the other fast food chains in the right direction.

I am usually pleased with my service at Wendy’s. However, this past weekend I had a real disappointment. I drove up to the order screen and started giving my order. I couldn’t understand half of what the employee was saying, but, my order displayed correctly on the screen so I moved forward.

When I got to the “pay” window I saw why I was having the problem. The employee was talking on a cell phone. The reason most of what she was saying didn’t make sense was because it was not directed toward me.

She never stopped talking to the person on the phone. She opened the window and said, “$5.90″. Which was what my order came to, but, she didn’t say thank you and she didn’t say please. She gave me my change while still talking on the phone.

I pulled forward to the pick-up window. The person who was at this window was not much better. While he was not on the phone, he never looked at me or talked to me. While looking in a different direction he stuck my drink out the window and held it there until I took it.

The rest of my food was nowhere to be found. After sitting there for a few minutes without anyone saying anything to me a manager walked past the window. She called out as she pasted the window, “Waiting on fries.”

I got my food and went back to the office to eat it. I couldn’t help but think Dave was spinning in his grave if he had seen the poor service I received.

You should always have your employees treat every customer with respect. The customer should receive the employee’s undivided attention while they are being waited on. Every employee represents your company wither you like it or not.

You never know when someone might post about a bad experience on their blog.

| Marketing | 4 Comments »

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