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Archive for November, 2007

Who Said That? Friday, November 23rd 2007

We close out each week with our Who Said That?, where we give some link love to other blogs and regular websites that we feel you may find interesting:

But before we get started: be sure to submit your best post of 2007 for our ‘Most Powerful Posts of 2007′ eBook. This is a great way to get some additional exposure and linkage! Space is filling up fast so be sure to get yours in while we’re still accepting posts!

Now on to this week’s notable posts!

Do You Make These 9 Mistakes When You Set Goals?

Henrick of Positivity Blog makes an awesome statement. To quote:

Setting personal goals is important because if you don’t then you’ll probably spend a lot of time working to fulfill the goals of others.

If you’re goal in life is not to spend all your time fulfilling someone else’s goals, be sure to look into Henrick’s list of 9 common goal setting mistakes.

How to Test Drive Friends and Irritate People

Leave it to Tim Ferriss to find a way to streamline relationship building. In his post “How to Test Drive Friends and Irritate People,” Tim asks:

What if it were possible to fast-forward relationships, whether with new friends, business partners, or romances? To get past the honeymoon facade of niceties and see their true tendencies underneath all it all?

Then offers 6 ways to do just that.

How To Get 300,000 Visitors in 90 Days

Dave Navarro links to a call by friend Ben Mack that discusses a Case Study called How You Drive 300,000 Visitors in 90 Days for $100. This is really interesting stuff you probably haven’t heard before. Dave has also pre-launched his exciting new 30 Hour a Day product definitely check this out. Between now and December 11, you can get the program at a major discount.

Results of a Cross-Blog Series Experiment

Lodewijk of How to Be an Original did an interesting blog experiment with Cross Blogging that turned out to be a great success. In his post, “Results of the Cross-Blog Series” Lodewijk describes the process, explains the steps he took to execute the cross blogging strategy, and shares the results.

The Power of Personas

What’s a persona? According to Invesp Blog, a persona is a prototype of the many clients you have. Why does it matter? Because if your website copy doesn’t speak to the reader, you lose the sale. Ayat points out some common mistakes in website communication and shows an example of a copy makeover.

Have a wonderful holiday weekend!

November 23, 2007 | Who Said That? | 1 Comment »

Thanksgiving Quote – 2007

Coexistence:  what the farmer does with the turkey – until Thanksgiving. Mike Connolly

Happy Thanksgiving!

November 22, 2007 | Marketing | No Comments »

Title Tags – Junk or Jewels

Title Tags - The Jewles Of Your PagesI have heard some people say that HTML title tags have no impact on a website.

That is complete and total BS!

Title tags might just be the most important part of the entire page. Here’s why:

  1. They matter to the search engines
  2. They are the link to your site in the search engine results
  3. They are used to create the text for ‘Favorites’ listings
  4. They display in the title bar of the web browser

First, they matter to the search engines. Title tags might not be the most important factor for getting good search engine results, but, everything else being equal the site with the best title tags wins. Your title tags should start with the main keyword phrase that you want the page to be found for.

It should not start with your company name! Unless your company name happens to be the phrase.

Second, they are the link to your site in the search engine results. Most search engines make the title tag of the page the main link text that you click on to get to that site. If your page is optimized for a keyword phrase and that phrase is at the start of your title tag, when someone searches for that phrase the link to your site has the phrase in it.

Most search engines will bold any words that were used in the search that exist in the title tag or the web page description. Which link are you more likely to click on, the one that just lists a company name, or the link with the key words you search for in the link?

Getting them to click on YOUR link is what it is all about.

Third, they are used to create the text for ‘Favorites’ listings. When someone is on your site and saves it in their favorites, most web browsers use the title tag as the text for the favorites listing. If they try to save more than one page on your site they will get an error if your title tags are not unique.

Also, if your title tag is done properly, the visitor will not have to type their own text when they save the favorite because your title will say it all.

Your title tag should say it all!

Forth, they display in the title bar of the web browser. This might not be as important as the other reasons, but, a well thought out title tag in the browser title bar can drawl the attention of the viewer. They know what the page is about just by the text in the browser title bar.

So, make the most of your title tags. Every title tag on your site should be unique. Every title tag should start with the key word phrase that best describes the page. Every title tag should read well and not just be a list of keywords. Keep your title tag length to 6 to 8 words.

Title tags really are jewels!

November 21, 2007 | Marketing | 1 Comment »

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