Archive for December, 2007
Who Said That? Friday, December 28th 2007
We close out each week with our Who Said That?, where we give some link love to other blogs and posts that have really caught our attention.
But before we get started: be sure to submit your best post of 2007 for our ˜Best Posts of 2007′ eBook. These final few days of December are the last chance to submit a post and a great way to get some additional exposure and linkage! Space is filling up fast so be sure to get yours in while we’re still accepting posts!
A Billionaire’s Perspective on Money
Wow… Shane asked the first billionaire he ever met what it was like to have that much money. His answer is amazing…

How He Lost 35 Pounds in 90 Days
With the New Year right around the corner, I assume that many of you have a goal to lose some weight collected this year. There is so much diet rhetoric out there… I pretty much tune it out. Unless it’s a heartfelt story from a real person who had record success with their own personal improvement. This post from Conrad Hees about how he lost 35 pounds in 90 days is candid, passionate, and eye-opening.

The Disease to Please
Do you suffer from this disease? Roger of The Happy and Prosperous Blog says this disease could be killing your business and your personal life. I’m currently listening to Donald Trump’s latest audio book where he makes the point several times that people in this world are out to bring you down. The more successful you become, the more they want to keep you down. Purposefully or not, people often have their best interests in mind in a business or personal relationship – not yours. Trying to please everyone else while not spending enough energy working on your own goals can lead you straight to failure.
15 Effective Sales Letter Ideas
Mason and Natalie at Smart Fuel Marketing offer 15 unique ideas for writing sales letters – fifteen! Surely in this list of 15 great ideas you can find a way to stand apart from the crowd.

7 Habits of Highly Ineffective People
Everyone’s heard of the book The 7 Habits of Highly Effective People. Henrik takes a unique perspective on this list and tells you what not to do!

Here’s to your success in the New Year!
**who**
Your Last Chance
This is your last chance to submit your “Powerful Post” for inclusion in our e-Book. Take a few minutes to find your most powerful post of 2007 and submit it to Your Best Post Published
Thanks!
Are You Suffering from New Media Marketing Syndrome?
Those of us who spend all of our tine online tend to forget that most of the world doesn’t. Think about the family and friends you know in your personal life outside of work. The majority of people that I know all have computers, but use them for web surfing, making online purchases, and email.
The majority of these people don’t use RSS feed reader and in most cases, don’t even know what an RSS feed is. They don’t have a Stumble or Digg profile. They don’t participate in forums. They don’t have a blog.
Are you spending a disproportionate amount of time marketing in places where only a small potion of people are likely to find you?
Are You Suffering from New Media Marketing Syndrome?
While many traditional businesses such as real estate agencies are just beginning to leverage the web, there exists a whole group of ‘new media’ business owners who grew up in the internet era. These folks, (myself included) have a handle on how to reach web audiences but are most likely missing a vast number of customers by not focusing on some ‘offline’ marketing.
Whether you are the author of an eBook, have created an audio series, or an ecommerce retailer, you could drastically increase your customer base by reaching people offline.
Here are a Few Ideas for Marketing Your Online Products Offline:
- Get an ISBN, hire an artist to create a great print-ready cover, and self publish a handful of books, and get some signed copies of your books on a ‘local authors’ display at your local Barnes and Noble, Borders, or community bookstore.
- Create some inexpensive post cards marketing your book, buy a mailing list, and send them out to your target audience. Create a website targeted to traditional book buyers (not eBook downloaders) where they can buy your book.
Audio Product:
- Audio and video information is plentiful online, but people will pay big bucks for audio CD on topics they are interested in! Turn those audio files into retail ready CDs, find a graphic artist to create CD covers, and get your CDs positioned in local bookstores and niche specialty stores.
- Create some inexpensive post cards marketing your CD series, buy a mailing list, and send them out to your target audience. Create a website targeted to traditional media buyers (not downloaders) where they can buy your CDs.
eCommerce Retailers:
- Get your products in front of people the way that successful product marketers have done for years – via direct mail catalogs. According to the USPS:
Consumers who receive catalogs are more likely to become multibuyers online, accounting for 15% more transactions, and will spend on average 16% more than customers who did not receive catalogs.
- Exhibit your products at trade shows, farmers market, or at a local fair.
- Choose one of your best products and produce a 30 second infomercial that heavily promotes all the features, benefits, and uses of the product. TV is extremely influential. If the Elvis Silver Half Dollar Collector Coin sells successfully on TV, won’t your product?






