3 Off The Wall Advertising Methods

If you own a business, you’ve no doubt had some crazy brainstorming sessions trying to think up new ways to promote your products or services. Here are 3 companies that didn’t stop with just the ideas:

Sheep-vertising

A Dutch horse breeder looked out at the sprawling land and herds of livestock around and saw a huge blank advertising canvas. The progressive company Hotels.nl was the first to try his idea of branded shirts for sheep, paying 1 euro per shirt, per sheep. What happened next couldn’t have been better. The authorities demanded the advertisements had to go and fined Hotels.nl 1000 Euro per day. Hotels.nl decided to pay the fines, refuse to remove the ads, and take the city to court as the dispute escalated into news. As a result, sales at Hotels.nl increase by 15%.

Alien Marketing

In a boardroom somewhere, a group of KFC execs decided that what they absolutely needed was to build a KFC logo that could be seen from space. KFC hired a team that spent 3,000 hours painstakingly designing, creating, and positioning 65,000 1 foot by 1 foot tiles to create an 87,500 square foot logo that is visible from space.

Watch the video of it’s creation and ultimate destruction:

Bumvertising

This is my personal favorite. A big thanks to Jonathan who linked to this post on Small Business Branding who introducing me to bumvertising! Bumvertising’s president Benjamin Rogovy recognized that “bums use a business model that takes advantage of high volume traffic,” and “imagined that there had to be some value that was not being utilized.” A lot of people are in a frenzy over Bumvertising, claiming that it exploits bums. I disagree! As someone who has hitchhiked across the country and met bums and vagrants and train hoppers from coast to coast (and even held up a sign myself once or twice) I can’t think of one person I’ve ever met who would have been offended to get paid for taping an advertisement to their sign. No matter what you think, Benjamin’s Bumvertising site is getting a lot of links and generating a lot of exposure for PokerFaceBook.com!