Quality Score is HUGE for every PPC marketer. The better your QS, the higher placement you get, and Cheaper your clicks cost! When I first got my start in PPC I was able to reduce CPC for my employer by 50% after going to an educational session for Campaign Structure optimization. More and more recently I have been seeing changes in the ease of getting Good and Great QS for new campaigns by starting off broad. I have some old (real old) Clients that have 100′s of key words in one adroup with 90% great score and 10% good QS and minimum bid as low as $0.01. These days I have noticed proper structure from the start is even more needed to get and keep QS that is good and great from the start. Following this out line HERE is great to get and keep QS of good and great from the start and on. However, with some of my Geo targeted clients even with absurdly structured campaigns they still can get some poor and okay QS. Which takes a bit more work with the other variables in the AdWords Process. I found with these getting the Click Through Rate up as quickly as posable will get the QS up the quickest. I suggest using the link above as a reference in all new campaign and adgroup creation to keep your Quality Score as high as possible. If you have any great tips on this topic Please Let us know! Noah @ LookToTheRight.com

I must say I am a bit behind with this keyword tool. An SEO pro friend of mine mentioned that he used Spyfu.com a lot. And asked if I had used it at all. Of course as a PPC pro I said I had definitely heard of it but wasn’t very familiar. I have known about and used KeyCompete before. However I have grown to like and appreciate SpyFu. Spy Fu is an online tool with limited free information and expansive information with a paid for version. Spy Fu lets you get a great glimpse at which keywords your competitors are targeting and using in their ad campaign. The estimates are pretty close to accurate. My SEO pro friend was curious as to how accurate their estimates were on Ad Spend. After using Spy Fu to analyze my own clients it seemed to be about 20% low on their estimates. This was for a handful of clients across various industries. Pretty good indicator. For all of us setting up and managing AdWords marketing campaigns and other PPC efforts, Spyfu.com should definitely become a resource in setup and ongoing PPC management!

If you are time crunched like I am, it’s hard to sit down and read through WIRED. Although WIRED is all that…totally awesome…yada…yada in the opinion of the masses, I really like the five magazines ( Search Marketing Standard Magazine, Website Magazine, Revenue Magazine, Response Magazine and Target Marketing Magazine ) listed below because they are all about 50 to 75 pages or so each, easy to digest, cover multiple areas and are perfect for the 2008 time crunched seo/tech/marketing enthusiasts.

Click on the image to visit the websites and enjoy…