Almost everyone LOVES the Internet; and if they don’t, then they at least tolerate it. In a blog post where I wrote about the effect of Internet marketing as it relates to the Yellow Pages, one reader brought up an excellent point.  He pointed out that many small businesses do not have websites and therefore, they are still relying on things like the Yellow Pages for advertising purposes.  However, as time goes on, they will more than likely have no choice but to advertise on the Internet due to all of their competition using the Internet and growing because of it.

Is the Internet really forcing people to change how they do business?  I think most would agree that that it is.  Perhaps we are a nation of people who are simply addicted to the Internet.  Think about how much time you actually spend sitting at your computer checking your six email accounts or looking something up throughout the course of a day.  I’m sure the results will surprise you.  What was life like before the Internet?  And how on earth did we survive?!  Like so many other people, I don’t even give it a second thought half the time.  Struggling to figure out how we made it without computers at all is like trying to remember a time when cell phones weren’t as popular.  Whenever I see a payphone, or even worse- someone actually using it- I have to stop and stare!

Is something or has something been lost due to the increased popularity of the Internet and it’s impact on the world today?  Playing devil’s advocate, I think this issue begs the question, “Is Internet marketing truly a good thing?  Is it changing how we do business for the better?”

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Commonly shortened simply to “the Web,” the World Wide Web is defined as a system of interlinked hypertext documents accessed via the Internet.  Using a web browser, a person can view web pages that may contain text, images and other multimedia as well as links to other pages.  Created in 1989 by a guy named Sir Tim Berners-Lee in Switzerland, Berners-Lee has had an active role in guiding the development and implication of Web standards (Wikipedia).

The Web Today

Today, the Internet is one of the most widely used means of communication.  If you can dream it, chance are that the Internet already has it.  From marketing on the Internet to selling your car, the Internet truly has it all.  It’s a social outlet for people needing support; it’s also a place of business.  If you wanted to sell a piece of notebook paper with the letter “W” on it, you could probably do it.  All you have to do is look at websites such as Ebay to see the impact that the Internet has had on people around the world.

The 5 W’s of the World Wide Web

For many Internet marketing companies as well as business owners, it is always good to keep the “5W’s” of Internet marketing in mind when designing a web page for the general public:

1. Who- is the target audience for the web site?
2. What- kind of product or service are you providing consumers with?
3. Why- would people care about what you have to say? Why are you selling your product?
4. When-would someone typically look at your website?
5. Where- can they go to find out more information, should they need or want it?

Keeping these things in mind may help you stay “connected” with the public when they go surfing.