Gender in Social Media: Who’s Dominating?

With the growing popularity of social media and web 2.0, if you’re thinking of creating a web site and want to know what kind of audience to target, you should start thinking about women. When it comes to conducting business online and using the Internet, many people naturally assume that it’s a man’s world due to the whole “technology” thing. However, this is not always the case. A recent study conducted by Rapleaf showed that men tend to be more transactional and less relationship building when it comes to their friends on social networks. On average, women tend to have more friends than men and do a better job at keeping relationships going. Now, who would’ve thought that would happen?

The Study

The study looked at over 30 million people by examining social networking information that had been put on a graph for some of the following social networking sites: Bebo, Facebook, Friendster, Hi5, LiveJournal, Myspace, Flickr and more. Of the 30 million people sampled, the only qualifier was that they have at least one friend. Based on this, Rapleaf found that of the people who had at least one friend, 53.57% were female while 46.43% were male.

The study concluded that women spend more time on social networks and are more likely to be social networkers and connectors versus men, who are more likely than women to be super connectors and uber connectors. For the full results of the study, click here. So, what do you think? In your opinion, do women use social networking more than men?

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