Hitting the Mark Every Time: Organic is Better For You
When it comes to search engine optimization (SEO), just like developing good eating habits-organic is the way to go and hits the mark every time. A lot of SEO companies underhanded things such as run fake sites in order to drive traffic to a client or hire people to write poor reviews and/or make negative comments on competitor’s web sites all in an effort to make themselves or their clients look better. And while this may work in the short term, it most certainly will not work forever.
Has “SEO” Taken On A Negative Connotation?
SEO has, over the years, attracted a slew of unwanted, negative meanings. In a lot of cases, it has become a bad thing. But has SEO really slipped into the recesses of becoming just another “4-letter word,” or is there some hope yet? There are some ethical SEO companies out there who aren’t entirely useless, who tend to do things organically and ethically in order to get their clients the kinds of desirable rankings they wish to see on Google. After all, looking up your business and finding it on page one of Google is much like having the New York Times delivered only to discover that you’ve made the front page news (hopefully for a good reason). It’s exciting, and this is what most people and businesses are after, which is why so many go to great lengths to do anything and everything they have to in order to ensure that their sites are indexed and recorded appropriately.
Worth the Wait?
Have we lost sight of what we are hoping to achieve when it comes to search engine optimization? To use a common stereotype (since I’m from New York); like most NYers, people grow impatient once things begin to take too long. Therefore, one could only expect to find that people don’t want to take the time and effort that is required to allow SEO to work properly.
Many SEO companies have changed their names from SEO to something else that is sorta’ related; or they have changed the focus of what they do to an approach that leaves out the word “SEO” all together. In addition, many have found that you can get real results from organic traffic (i.e. people who are predisposed to liking your blog and what you have to say) because of quality content. Tools such as News Feed subscribers, increasing the link love and a little bit of ‘you know what’ (SEO stuff-organic of course) can go a long way to building a healthy, happy blog or web site in addition to creating a loyal following.
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July 25 2008 | Blogging and Business Building | 2 Comments »
