Although it is difficult to predict what the future holds for web design, there are some principles you can always rely on and they are here to stay no matter in which direction the industry takes.
Humanize your approach
All professional designers are introduced to the concept of the user-friendly design process. This principle to creating a new product should be the cornerstone of every organization.
Every team, irrespective of its size, should leave a message that motivates and inspires people they wish to come into contact with. It happens very often that we forget we create things for real people and instead concentrate on more trivial tasks like analytics. If you can’t convey your idea in a way that even your parents can understand, you will most probably fail.
Organizations must be able to implement and standardize a more modular and flexible working processes that result in better collaboration and communication. Functionality and product features should also be separated into modules so that individual teams can propagate optimizations to all other teams they work with. Data must be accessible and centralized as this helps make the innovation process faster.
Create balance between system thinking and reductivism
It is in our nature to see how things work by taking them apart. However, systems are a product of their interactions and not the sum of their parts.
People have an overall experience with a product and do not rate a product as a sum of independent parts. For example, if you have a separate website for mobile and desktop devices, each of these should complement the purpose of the other instead of duplicating it.
If you use third party social platforms such as Instagram, Facebook and Twitter, it won’t do you much good to post the same video on all of them. Instead, each of these videos must complement the other and serve a particular purpose.
Don’t limit yourself to only the best practices
Best practices are great tools for the design profession, as one Toronto web design company used to say, but one should not over-rely on them. They are only guidelines, which are even replaced from time to time. A lot of the so-called best practices in use today were originally established to alleviate technical limitations that don’t exist anymore.
Fix your website or design and make a new one
The digital space is littered with websites with poor look and broken functionality. Ensure you don’t leave broken and neglected features in your website as this result in poor product and brand impression.
People should always try to improve the design and functionality of their websites just in the same way product owners are investing in new features and trying to prioritize existing. Features that have underperformed or are not favored by the general public should be disposed of.