The competition for dominance in search engines results, on social media and via other forms of marketing has never been stiffer. Particularly for those who are focused on prime elements of SEO, it has never been more important to please search engine algorithms in order to ensure optimal results. User experience is important for many different reasons. Not only will a bad user experience result in less return traffic and engagement, but it will also diminish search engine rankings. As search engines have shifted toward algorithms that directly and indirectly measure user experience, the two are now intrinsically linked. Today, we’ll discuss a few simple ways in which you can improve user experience and therefore improve SEO.
Optimise Page Speed
In a world where instant gratification is increasingly becoming the norm, overall page speed matters to visitors and customers. Websites that take too long to load will often lose a lot of valuable traffic, but search engines also take this fundamental metric into account. There are many different ways to assess overall page speed, but Google offers its own PageSpeed Insights utility that can provide webmasters with critical information on how their pages stack up against the competition. This tool also provides a comprehensive improvement assessment of the website, which can be used to figure out which areas and elements of the site are slowing down overall speeds. Armed with this information, you can quickly make changes to ensure that user experience is improved.
Employ Calls to Action
User experience can take many different forms. One prime area in which user experience should be augmented is in your marketing and content pitches. A call to action (CTA) helps increase engagement, improves conversions, reduces bounce rates and otherwise satisfies visitors. All of these elements can be directly or indirectly interpreted by search engines as positive user experience. Ensuring that users spend more time and click more links on your website is crucial not only to SEO, but to overall brand awareness, content marketing goals and user experience. There are many inspirational ideas for calls to action that can be used to improve overall page design and please search engines.
Augment User Accessibility
Website accessibility is critical in ensuring that visitors from all walks of life can adequately use your website. Google, for instance, has recently stated that websites without responsive design will begin to see their visibility effectively reduced due to prioritisation in their algorithms. As more and more mobile users emerge around the world, search engines are focused on ensuring that searchers can find exactly what they need – and in a format that is legible and usable to them. Believe it or not, a sizeable percentage of internet users face some personal or technological limitation that impedes their ability to see, read, hear or otherwise engage with your website.
By serving as many people as possible via optimal user accessibility standards, you’ll boost user experience and search engine favourability simultaneously. It’s also just good common sense for brands that want to sell as many products or convert as many visitors as possible.