When it comes to building a strong brand, there’s much more to think about than simply creating a logo and a slogan. Your brand isn’t just represented by the visual side of things; it’s also a whole picture of what your customers see when they think about your business, the products and services that you sell, and the type of values that you hold to. One of the biggest mistakes that business owners make when building their brand is failing to create a ‘human’ side for it, that both existing and potential customers can connect with and relate to. We’ve got some top tips to help you create a more human side for your brand.
Tip #1. Engage with Customers:
One of the main things that you’ll need to do to build a strong human brand is seriously get down to business when it comes to engaging with your customers. Today, customers don’t just want to be bombarded with information that tells them how great a product or service is; they also want to know that their favorite brands understand them, their likes and dislikes, what makes them tick, and even the problems that they face in their daily lives. One of the best ways to engage with your customers and show them that you care about much more than just their money is via social media. Here, you can talk to individual customers and share surveys and polls to find out more about them and discuss the issues that mean the most.
Tip #2. Have Strong Values:
A fancy logo and beautiful color scheme will not get you very far if your brand doesn’t uphold a strong set of values that are in line with that of their target audience. Some examples of strong, respectable values include saving money for customers and providing them with advice and solutions for various issues that they face, or even striving to support and fundraise for causes and charities that are close to your customers’ hearts. But, bear in mind that it’s not just important to have and display these values; they should be at the core of everything that your company does which will influence the customers. You can get help with this from a professional branding agency.
Tip #3. Provide Advice and Information:
A good way to look at a strong brand is as if it were a ‘friend’ of the customer; somebody who they know they can turn to when they need help with any industry-related problems or questions. Do this by creating a business blog that is regularly updated with posts, videos, images and infographics, and more that your customers can use to find real-life solutions to the issues that they face. But, don’t just share the knowledge – ask your customers for feedback so that you can determine if what you are doing is working well. Don’t forget to have a strong active presence online, so that a representative is always there to offer individual help and advice to customers who come forward with a question.
Did these tips help? We’d love to hear from you in the comments.