This article examples the basic ways to get up and running when exhibiting. From choosing the right contractor to the right booth design for your brand, you will discover the best place to start.
Image by Set Squared via Flickr
You are exhibiting for the first time and your mind is a whirlwind. With several thoughts swirling around from writing the brief to the design and set-up of your final booth, you find yourself wondering where to begin! It can be a stressful process if things are not planned carefully and contractors are not chosen wisely. This is article is to help show you some of the most basic places to start when planning an exhibition and choosing a reliable contractor so you can get things up and running without a hitch.
When you have attended exhibitions in the past, you most likely recall the vast range of stand designs you saw. No two stands looked the same and some were far more basic than others. A few stood out from the crowd and boasted more intricate, showy displays. Others were more basic with only minimal furniture and large banners to display artwork. It all depends on what you want to achieve.
You need to start by asking yourself ‘what made you choose to exhibit in the first place?’, ‘What do you want to get out of the exhibition? Is it to increase sales, build your brands reputation or maybe introduce a new product to your target audience? There could be a multitude of reasons and writing them down will be a good place to start so you can gain clarity on which style of stand to choose.
Choosing the perfect stand
From the very basics, you can go with a simple portable DIY display that fits within a smaller budget but doesn’t offer much room for customisation. On the other hand you can go with something mid-range or fully-customisable where the exhibition stand contractors design and customise everything down to the very last letter.
Knowing which exhibition stand is right for your brands vision will come down to the following:
- Custom-built: Do you want a stand created to meet your specific needs? If so, the investment will be higher but you can make the stands as clever and quirky as you like! Even reusing them for years to come.
- Modular designs: These exhibition booths consist of frames made from aluminium which hold swappable graphics. This can be a good idea if you want to exhibit on a regular basis as you can update the graphics and adapt the stand to different sizes. It’s a really versatile option which is good for mid-range budgets.
- Portable booths –These exhibition stands are easily transportable, hassle-free, and lightweight. They are the perfect solution if you have a lower budget or want to attend smaller exhibitions which may even involve travelling abroad and need to do so in a money-saving fashion.
- Does your booth cater to extra functionality if you require it? For example is there room for a monitor to display your presentation, or space for shelves and storage compartments to put away extra products.
Choosing exhibition stand contractors
After you have decided which stand design you want to go for, you will need to decide which contractor you are going to choose. Due to the vast range of services online, it’s good to gage their reputation by looking through testimonials and seeing the contractor’s past-track record. Also checking social media links will help you get a good idea, especially LinkedIn.
We advise getting on the phone to them straight away to see whether they can fulfil the brief and requirements you had in mind. Different contractors will also offer different services to go along with your stand. Some may offer additional set-up and transportation fees whilst others may include it in your overall fee. Therefore it’s always good to get a transparent response from them when you are crunching figures before any artwork is passed over.
Finally, consider whether the exhibition contractor you choose offers everything you had in mind. This expands wider than the structure of the stand itself and includes things like furniture, extra storage, doors, shelves, monitors, counters and so on.