3 Ways to Keep Your Customers From Breaking Up with You
This fantastic video from Daily Motion does a great job of portraying the changing relationship between advertisers and customers: (click to view - opens in new window)
Advertising is typically pretty one-sided. But with the internet and today’s technology, all of that is changing. Consumers are demanding more meaningful relationships.
Building strong customer relationships is not unlike building solid personal relationships. Here are a few ways that we’re all aware of that are essential for building strong personal relationships that can be used when interacting with customers.
Listen
Most of the world just wants to talk; it’s the people that genuinely care that actually take the time to listen. In business, it’s essential to have a platform where your customers can talk freely, without restraint. Whether that’s a blog post that asks for feedback and allows for open dialog, an email address designated for feedback, or customer service surveys that offer an area for free-form writing, your customers will appreciate the fact that you want to hear from them.
Anticipate their needs
Someone who genuinely cares about you is always thinking about your best interests as they go through their day. They know what your interests are and the problem’s your facing in your life. While shopping or reading a magazine, they may see something they think you would like or need and pass along the details. When you see products, tools, solutions, or articles that you think would be of value to your customers, don’t hesitate to post info about it on a blog, and e-newsletter, or a simple email.
Be open to trying new things
Who knows more about what your customers need and want than your customers do? By providing a forum for open communication, you stand to learn a lot about what your customers need. Listen to their suggestions with an open ear and be willing to try some of their suggestions. Sometimes we get set in our ways with the way we run our businesses. But if you don’t listen, someone else will and your customers are likely to stray.
On that note… what can we provide more of at Create Business Growth to help you grow your business?
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