Thanks Zaki!

I talk to at least one business owner every week who has spent or is considering spending a good deal of money on building a blog without addressing any of these questions – not they aren’t trying to think the idea through completely – they just don’t know to ask these questions.

As a blogger, you have an idea about some of the challenges. It pains me to see businesses dumping money and time into building a blog that won’t work for them because they haven’t planned correctly or because they don’t understand how blogs are different from websites. I remember thinking the same way not all that long ago.

BTW – congrats on the near completion of your MBA – what an accomplishment!

I know I don’t have the experience to lay it out, but things like what the challenges are working in the rapidly changing web environment. What the current and future prospects are for your niche.

Things like accessing you blog competitors stregnths(dpeth of content vs amount of content, length of existence, writing style, site design, brand, etc)

How to lay out your strengths, and then how to use them for competitive advantage.

If you have the contacts or knowledge ot generate that e-book, I think it would be a huge winner. I would attempt it myself, but I wouldn’t have near enough time to embark on something with that type of scale until my MBA is over in 6 months or so.

My approach on this is by keep everything simple yet comprehensive. Everything must be properly define.

Put ourself in our customer shoes, and from there we’ll see what customer see.