We live in an era where technology is progressing at an astonishing rate. Great achievements have been made in superfast quantum computers, Big Data, Internet of Things, and what not. However, there is one more thing that’s trending a lot lately and can be highly beneficial for your business. It’s Artificial Intelligence.
Giant software corporations such as Google, Facebook, and Microsoft have been working on their own dedicated AI projects and we are not too far from developing a near-perfect AI system. However, you can use it for your business to create a brand or market your products/services even today. The following are 5 great ways how:
Most of the competitive businesses today have automated as many processes as possible and so must you if you want to stay ahead. For instance, you can automate accounting processes such as creating and submission of invoices, human resources processes such as attendance management etc. There are a variety of AI programs that you can install and set up as per your requirements.
- Customer Habits
One of the best things about using AI is that you can learn about your customer habits and behavior by using it smartly. For instance, you can add an AI code to your company app so that whenever a user installs it, the code tracks their behavior such as the kind of things they search for online, their spending habits, etc. This information can close the gap between your business and your target audience by helping improve the customer experience to a great extent.
- Smarter Emails
Even after so many years, emails are still one of the most popular means of communication amid individuals and businesses. However, you don’t have to filter through dozens of emails every day. You can set up an AI system to do the majority of the work for you. A smart system can contact leads, reply to their questions, and even categorize the emails according to priority, relevance, etc.
A human touch can always give a business a major boost. However, if you don’t have the budget for hiring customer executive for a full-time position, you can set up a chatbot on your website. So, if a customer has a query, they can simply ask the bot. AI for live-chat is so advanced these days that they can handle the majority of typical customer queries easily without burning a hole in your pocket.
- Lead Generation
Cold calling is quickly becoming a thing of the past as AI has made lead generation much more efficient and faster today. Thus, there is no reason why you should not use it as well. An AI program can identify the hottest leads for your business by gathering data points across the Internet such as social media, news, job portals, etc. Moreover, it can nurture and convert these very leads without any supervision.
It’s necessary to adopt technology in as many ways as possible to get an edge in today’s competitive business industry. So, if you are still on the fence about deploying AI on your business front, then perhaps it’s finally the time to make the decision.