Earning a Living with Your Blogging Knowledge: Part One
AdSense, sponsor ads, and reviews are one way to make money as a blogger, but there’s a huge market out there for bloggers who really understand the blogosphere. I’m a freelancer for a few different internet marketing companies and let me tell you, there are LOTS of companies out there that want to or think they want to get into blogging but don’t have the slightest idea about how to do it.
Sometimes just knowing that an opportunity exists is all you need to spark an idea. I can tell you first hand that there are companies out there that are willing to pay good money to have someone launch their blog and learn how to build it effectively.
You’re probably not going to find these opportunities in your local blog hangouts like MyBlogLog and BlogCatalog. You probably won’t find them commenting on posts around the blogosphere. You may not even find them posting requests for someone to help them build a blog on freelancer sites.
The ideal client is a small to midsized company that knows that they want more internet traffic and more engagement with their customers, but may not necessarily know how to go about this. There are lots of them out there.
What You As an Experienced Blogger Can Provide
There are companies willing to pay you money for your knowledge of blogging and the application of your knowledge. If you’re already blogging, many of the things you consider now to be common knowledge are definitely not to others. Some of the things we cover with clients who want to get into blogging are:
- Setting goals for the blog (engaging with potential clients, building brand, meeting and communicating with others in their industry)
- Formulating an overall plan
- Choosing a FOCUS
- The importance of posting regularly
- Understanding the commitment
- Finding qualified people to help write posts and manage the blog if they themselves can’t handle the time commitment
- The language and tone of blogging (most businesses tend to start out with posts that are too impersonal)
- The importance of and gaining RSS subscribers
- The importance of and ways to generate comments
- Blogging ‘etiquette’ (replying to comments, linking out, giving credit to other bloggers)
- Setting up a blog and installing plugins
- Choosing a domain name
- Designing/implementing the look and feel
If you feel like you’ve got a good understanding of these concepts, then you are worth a great deal to many companies out there.
Parts Two & Three
In upcoming posts, I’ll talk about some ways that you can connect with potential clients and package your services to increase the dollar value of your offering.
Share Your Experience
Have you acted as a consultant to help someone set up a blog? If not, is this something you consider trying? What have your experiences been helping others to realize the potential of blogging?