Hitting the Mark Every Time: Organic is Better For You
When it comes to search engine optimization (SEO), just like developing good eating habits-organic is the way to go and hits the mark every time. A lot of SEO companies underhanded things such as run fake sites in order to drive traffic to a client or hire people to write poor reviews and/or make negative comments on competitor’s web sites all in an effort to make themselves or their clients look better. And while this may work in the short term, it most certainly will not work forever.
Has “SEO” Taken On A Negative Connotation?
SEO has, over the years, attracted a slew of unwanted, negative meanings. In a lot of cases, it has become a bad thing. But has SEO really slipped into the recesses of becoming just another “4-letter word,” or is there some hope yet? There are some ethical SEO companies out there who aren’t entirely useless, who tend to do things organically and ethically in order to get their clients the kinds of desirable rankings they wish to see on Google. After all, looking up your business and finding it on page one of Google is much like having the New York Times delivered only to discover that you’ve made the front page news (hopefully for a good reason). It’s exciting, and this is what most people and businesses are after, which is why so many go to great lengths to do anything and everything they have to in order to ensure that their sites are indexed and recorded appropriately.
Worth the Wait?
Have we lost sight of what we are hoping to achieve when it comes to search engine optimization? To use a common stereotype (since I’m from New York); like most NYers, people grow impatient once things begin to take too long. Therefore, one could only expect to find that people don’t want to take the time and effort that is required to allow SEO to work properly.
Many SEO companies have changed their names from SEO to something else that is sorta’ related; or they have changed the focus of what they do to an approach that leaves out the word “SEO” all together. In addition, many have found that you can get real results from organic traffic (i.e. people who are predisposed to liking your blog and what you have to say) because of quality content. Tools such as News Feed subscribers, increasing the link love and a little bit of ‘you know what’ (SEO stuff-organic of course) can go a long way to building a healthy, happy blog or web site in addition to creating a loyal following.
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A business must realize that underhanded tricks only wreck our Karma and when we build through organic methods that make us and the people we work with feel good, we are successful. The Nazi’s were able to take over most of Europe, but it didn’t last because it didn’t better everyone’s life. It was a selfish endeavor that was doomed to fail.
We must build our business with customers, other companies, and ourselves in mind, expanding our awareness to everything involved instead of a singular focus.
I was just reading today an article on SEOMoz about how they’ve been associated with black hat practices due to the incomplete understanding of some of their posts and presentations. I would say this is another proof SEO is getting a bad connotation, but only for those who don’t really know what to look for or for those who have little time to do their homework.
This is a problem with businesses these days, they want everything fast and if it doesn’t happen, than what they’re doing isn’t good, they need something to work faster. SEO, just as SMO, PR and other pieces a business is built on take time to generate great effects. But once you start going up the curve, if you don’t screw up big time, the good things coming your way just keep growing