Surviving As a Small Business
In this day and age, especially with the impending threat of recession, small businesses face an even greater challenge to try to rise to the same level as their competitors. The business world can be a sea full of opportunity for a small business. However, just like the ocean, it’s sink or swim out there; so don’t expect the bigger businesses to throw you a life line if you find yourself floundering around. 
Questioning the True Key to Success
When it comes to business etiquette and being savvy, it might be somewhat surprising to see how many small businesses are right on the money. Last time, I talked about Stars Dancewear owner, Jennifer Moyers, who started her own small business. The idea to start her own small business was the product of a simple conversation between Jennifer and her sister (a professional choreographer for figure skating) about the increasing need for teen dancewear. Jennifer had been in the fashion industry for a while and had talked to various people about their dissatisfaction with the type of designs and styles that had been out there. Knowing this, Jennifer used her experience as well as her sister’s experience and expertise to open up the first line of clothing for Stars Dancewear, which consisted of five fairly simple styles. Now, a few years later, Stars Dancewear had budded as a small business enterprise offering over 50 different styles.
It Starts With a Dream
If you can dream it, you can make it happen. Like a lot of small businesses, Jennifer saw that there was a problem with a demand that wasn’t being met in her industry. As a result, she had a vision- a way of visualizing how to correct this problem. She spoke to people both inside and outside of her industry so that she would know exactly what people were looking for; then she made it happen. A lot of businesses make the mistake of losing focus as they expand and become more successful. In a way, smaller businesses have an advantage because there tends to be more of a focus on the consumer and meeting their needs. It’s more personal. As long as you keep your eye on the person(s) purchasing your product(s), you’ll never need anyone to throw you a life jacket.
Great post. Not only is it interesting from a business standpoint, but I’ve been looking for some dance costumes. Now I just wish the site was better. It’s terribly difficult to browse!