The recent years have proven the need of technology in any business setting. We have seen technologies in the workplace advance at a rapid pace. But did you know that not all businesses are utilising these technologies to their full potential? What about your business?
These days, this will mean success or failure to businesses. All too often we see budding businesses with large amounts of support, great plan, and all the motivation the world has to offer – but suddenly everything goes down the drain because of too much reliance on traditional technology. This article explains some ways to properly use technology to your advantage.
Get in the cloud. Data allocation is a huge issue for many small businesses. Keep in mind that you don’t need to purchase expensive tool to get around this. Many startups are opting to outsource paid data storage or choosing to use a free service.
Maximise your website. Oftentimes your only contact to your client or customer is your website. And often it’s the first and last point of contact. You need to ensure that it’s user friendly (navigable), know your traffic sources and ensure that you have a good data capture form. You can also offer a free gift on sign-up.
Make sure you’re connected. Your business is only as good as your way of communication. Good startups know the important of business internet plans for their business. Your workforce will be more reliable and production will continue as long as good communication is applied.
Utilise social media. Social media can be used virtually by any business. Through social media, your engagement and reach will definitely increase. There are hundreds of social media tools available for your brand.
Keep top-notch security. A recent study found out that 55 percent of people admit to sending their documents through their phones. A whopping 48 percent are happy logging into an unsecured network on their personal mobile devices. Maintain strong password policy and know what data needs protecting.
Keep track on analytics. Harness the power of statistics and data into useful insights. Applications such as Geckoboard will allow you to compare sales figures and web traffic. Crazy Egg, another tool, displays heat map so you’ll know where your web users are clicking on your site.
Innovate at work. All businesses wanting to stay ahead of the game need to have reliable tools to support innovation. Technology will get your business forward quickly than using traditional means, which can spell the doom both in your workforce and production.
Your business might not rely on state-of-the-art kit but your productivity does rely on your communication channels not breaking down. Network glitches and computer peripherals will cost you financially, as well as increase the chance of losing manpower.
Now that you have ideas and a crackling business plan, it’s time to put these technologies in your own business. While traditional ways may sustain your production for a while, up-to-date technology will ensure that you have passive success that will sustain your business for years to come.