The Effectiveness of WebTools to Help Guide You in Your Business
You own a business. Congratulations. Now, as a business owner, you can sit back as the money just rolls on in, right? Wrong.
If you own a web-based business or even if you have a physical location for your business endeavors but have a website connected with it, you have to figure out a number of things:
- How your customers are finding out about you…
- What sorts of questions they’re asking you via your website…
- What content has peaked their interest…
- What products or services they are purchasing from you off of your website…
That being said, how on earth do you go about then trying to figure out how to resolve these issues?
Know Your Fan Base
Ok, so maybe customers and fans aren’t exactly the same thing; but if you think about it, they’re similar. After all, someone who is a repeat customer of your product or service could be referred to as someone who is a “fan” of what you are able to provide them. Therefore, it is essential to know how your customers operate and think. For example, if you run a light bulb business and you know for a fact that, based on inventory, no one has purchased red light bulbs in over two years, why would you then want to continue producing red light bulbs? Similarly, if you know that your customers do or do not like certain aspects of your business, then you don’t have to completely give it up, but you can at least begin to direct your attention and efforts towards some other aspect of marketing your products.
Web Tools & How They Help
On the web, one helpful way to figure out what to start focusing your attentions on begins with the use of web tools. One particular tool that I will mention is Stat Counter. Stat Counter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Additionally, by inserting a simple piece of our code on your web page or blog and you will be able to analyse and monitor all the visitors to your website in real-time!
The really neat thing about stat counter is that it can give you maps, charts, numbers and more- tons of statistical data to help you figure out where your website needs a little push as well as where you can relax. Have you ever tried it out before? What did you think, and how did it help you?
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October 13 2009 02:00 am | Business Building
