Online business directories are not foreign to most small business owners. What might be less obvious is how they can take advantage of listing their information in one. Essentially, online directories are digital versions of yellow and NY white pages. The difference is potential customers do not have to flip through pages to find your listing.
These comprehensive platforms enable potential customers to immediately locate, get information and contact you for the product or service you provide. More than a massive database, online business directories offer significant benefits for your business. Here’s six reasons why.
1. Increase Online Presence
Most online directories create automatic listings by pulling data from large directories like Intelius. A quick search for your business on the internet might return several hits where you never submitted a listing.
Therefore, if you get listed on one business directory, the same information will show up on several others. Just make sure to update your listing because some details might not transfer properly.
2. Improve Visibility as a Local Business
Despite being massive repositories for businesses, online directories typically have advanced filtering options. This makes it easy for you to connect with your target audience in the area your business serves. Being visible to your local community can help to increase sales and popularity.
3. Boost SEO Ranking
SEO ranking also helps to improve your visibility to potential customers. Accurate use allows search engines to favor your web content and rank it above others in applicable searches. The more consistent your information, the greater your chances of receiving a higher rank. Online business directories give your business validation that users can trust the information.
4. Connect with Customers More
A typical online business listing lets users enter specific search criteria to find the product or they need. They can search by location, service and business category. The directory connects people looking for your type of business with your listing. Searching for your business name explicitly is not necessary.
5. Strengthen Business Reputation
Many businesses opt out of the chance to have an online listing because they fear getting negative reviews. While there is a possibility that at least one customer is unsatisfied, not having a listing also shuts them off from positive reviews. As long as your service to customers gets answered – even if they are unhappy – one negative review should not put you out of business.
A mix of reviews could strengthen your business’s reputation. You demonstrate being genuine with nothing to hide.
Online business directories can be a positive and beneficial way to increase your brand awareness. Even if a person does not click on your business, showing up in a list of relevant results improves familiarity with your business’s existence. Get started today by creating or updating your business details.