By reaching out to other businesses and organizations in the local community, you can improve your brand image, promote your services to new potential customers, and give a boost to your bottom line. Here are a few ways that you could work with other local businesses and organizations.
Share Your Knowledge
Use your expert knowledge to provide value to the community while helping other businesses. For example, if you provide a service related to exports, you could come up with a guide containing details about taxes, regulations, and materials used in packaging such as steel banding, like these for example. Other businesses could then use this guide to help them expand overseas, and you will generate good will that can translate into more business.
You could also share your knowledge by providing a class for the local college or inviting students to take a look around your premises. Such activities can be an excellent way to generate goodwill while demonstrating your authority.
Come Up with Complementary Products
Think of businesses you could collaborate with to provide complementary products. There are likely to be other local businesses who provide products and services that would go well with your own, and you can both help each other. Research businesses that sell products and services your customers would want to purchase, and find out how you can work together.
Be Strategic when Supporting a Charity
You could also provide support to local charitable organizations, perhaps through sponsoring events or providing your service at the event if it is related. Charitable giving is one of the best ways for you to grow your reputation in the local community, but choose your charity carefully. The charity’s goals should be in line with your own vision and should relate to your business in some way. Think about your customers: What would resonate with them?
Cross Promote Your Products
Cross promotion can be a very effective way to reach more customers, you do not have to join together with businesses that are particularly similar to your own. For example, you could work out a special offer with the local café where your customers get a free coffee after buying one of your products. Have a think about the possibilities because this can be a good way to get more local business.
You could also collaborate with other businesses online. You could do this through sharing content like blog posts, providing online courses where both businesses are responsible for the content, or launching competitions together on your social media platforms.
How Can You Work with Local Businesses?
Think about ways that you can work with other local businesses to improve your brand image in the local community. There are many ways you can do this, and these are just some ideas to get started with. Think about how you can work with other businesses by providing your specialist knowledge and services, and you could well find that it becomes a good way to boost your bottom line.
Steve Smith is an import/export investor. He likes to write about his trading insights on the internet. He articles appear mainly on business and financial websites.