Companies invest enormous amounts of time, effort and money producing outstanding products. The problem being that without the right packaging and labelling, even the most extraordinary products are unlikely to appeal to their target audiences.
Which is precisely why the value and importance of truly great-looking labels cannot be overstated. It’s important to remember that labelling represents a form of marketing in its own right. Not to mention, an opportunity to stand out from the crowd for all the right reasons.
Regardless of whether the individual is familiar with your products or not, the first thing they see when they encounter your products is the label. Labels therefore play an important role in establishing those crucial first impressions. Unless you’ve successfully managed to come up with a product that’s never before existed, you’re going to need to deal with the competition.
This means considering product labels that can help you stand out from the crowd. These days, bespoke labels can be created in just about any shape, size, colour and design imaginable. Getting creative comes highly recommended.
Think about it – if you encounter just a small shelf of goods in a supermarket with near-identical labels, would your eyes be drawn to any specific products over any others? The answer is of course, no – they’d all come across as generic and less than inspiring. By contrast, if just one of these products had a label design that was completely different from its counterparts, you’d instinctively find yourself drawn to it.
Even if the content of the packaging were inferior, it would be the product you’d remember – perhaps choose to purchase.
Your product labels have the potential to form an important part of your wider branding efforts. The idea being that you create a seamless and unified image of your brand, which remains constant across all of your products without exception. Rather than diving into every trend that comes along, it can be far more effective to focus on consistency and brand identification.
Recognition can also be nurtured by focusing on your unique selling points. They could be that your product features nothing but organic ingredients, your company has won any given awards or that your general story is one that resonates with your target audience. And regardless of the size or nature of your product labels, they should convey a message about who you are and what you do. Once again, this is where the value of bespoke label design comes into the equation, providing you with the opportunity to stand out from the crowd.
Consider Your Audience
Last but not least, it’s essential to take the expectations and preferences of your audience into account. The reason being that if you’re looking to sell a toy to a six-year-old, you’ll be looking at a different design process than if you were selling kale smoothies to a health-conscious senior. From themes to colours to typefaces to shapes and so on, every element of your product label has the potential to say something important to your audience. Think about what makes them tick, then approach the design process squarely from their perspective.