How to turn Ideas into Sales

sales idea

Creating a good business model is a difficult task but then trying to execute it can seem far more challenging.  With many obstacles in the way, whether this be a crowded market, difficult economic circumstances or just customers that won’t make the purchase, ultimately sales need to be made in order to generate cash and profit for the company.  Many people are great at coming up with ideas and strategy however converting this to a business opportunity and executing it can then be a skillset lacking in the individual or company that help is needed.  No doubt you can employ someone in your company who has great qualifications from university on strategy or business planning but is that enough?  There are many prospect business development coaches and courses available to people in the UK that may be an option to consider.  Here are some of the outcomes the points these courses may help you with:

Strategy – Every business needs a strategy.  Whether you are selling items in a shop on the internet or providing a service of some sort, your business will require to evolve in order to keep up with the latest market trends and changes.  Strategy does not require to be complex but can cover 1 year, 5 years or longer term.  What is your company unique selling point and what have you got over companies selling the same product or providing the same level of service.  Developing a strategy is also something that should not be completed in isolation.  Bouncing this off professionals or even others within your organisation can help give you the right direction and enablers to be successful.

Performance – Ensuring you have the correct KPIs (Key Performance Indicators) in place will assist in ensuring that you have a level of governance and governance on how your company is performing.  These KPIs could be around cost, sales, revenue etc or they could be around people, quality, safety etc.  Setting these right in line with the operational strategy is important to drive the correct outcome.   Coaches will help give guidance on what the best KPIs are to set but also give guidance on how to review and govern these.  In addition to this, they can help coach you if these are set and you are not meeting them.  What enablers are required in order to change the direction of the downward trend, who is required to support with this or whether additional skillset required?  These courses and coaches will help give you the independent advice required.

Converting leads to sales –  If you have lots of leads that don’t seem to be converting to sales then maybe you need a coach to understand why.   This could be down to a number of factors including pricing and service but could also be down to things like technique of sales or competition.  Having a deep dive of this and support from a coach could be an option to look at to understand the further opportunities around this.

 

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