Starting a small business is an exciting time, and there is a lot of preparation that needs to be done before you open your doors or launch your website. Something that is essential is getting the right pieces of marketing material ready so that you have all the tools necessary to boost your business and let others know about what you do. Marketing materials aren’t necessarily something tangible, but they are all important, but which ones are absolutely vital?
Every business needs a logo if it is to be taken seriously. A logo denotes quality, and shows potential customers that you plan to be around for a long time to come. Even if you don’t have a background in design, you can create a simple logo made from shapes, or the name of your company. If you want something more advanced, you can hire a freelance designer to make you something that will really stand out. With so many new companies starting all the time, you will need to find a way to differentiate yourself from them, and a good logo accompanied by great quality goods and services is one way to do just that. Your logo will be found on every other promotional item you produce, so it needs to be clear and concise too.
Your Business Cards
Business cards are an excellent investment. Even though a lot of work is now done online, including marketing work, there is nothing quite like the personal touch of meeting people face to face and being able to network with them. If you have attractive business cards that complement the rest of your branding design (something that a company such as SmashBrand can help you with) and make your brand and marketing material cohesive, you can hand them to people who you may be able to do business with in the future. Having a business card that can easily be shared is a great way of promoting your business quickly and efficiently. You can leave a stack of cards in a store, for example, if you do the same for them. You can put them in packages that you send out so that customers don’t forget where they bought their goods from. They can be used in a multitude of different ways.
A website is an invaluable marketing tool, and it perhaps your most important marketing material. Websites are no longer something that simply give a few details of your business; they are now an essential part of bringing in revenue. It might be that you are solely web based, in which case your website must be perfect, but even if you also have a physical store, your website must still be well done and accurate. Spelling errors and the wrong information, for example, will put potential customers off. A website must show a level of professionalism – it is, after all, the first impression most people will get of your business these days. It should also be branded the same as the rest of your marketing material so that people know they are in the right place and will get the right kind of service.