Why Free Guest Wi-Fi is Important for Small Businesses


Small businesses are always looking for a way to make the most out of their resources. Whether that’s a small budget or staff limitations, it’s not uncommon for company owners and entrepreneurs to incorporate new techniques in a bid to maximise their resources. However, the things that make the biggest impact are often right under their noses; guest WiFi being one of them.

In this guide, we’ve shared the reasons why your small business should offer some form of free guest WiFi, along with the things you could be missing out on if you’re not offering a connection:

Guest WiFi is expected

When it comes to WiFi, many consumers believe that it’s just a basic offering that all businesses should have. A guest WiFi service is now expected and people assume that all companies will offer some form of internet connectivity wherever they go. In fact, some customers check TripAdvisor before their visit to ensure WiFi is available – and some will even be deterred from going somewhere if a WiFi service isn’t provided!

Because of this expectation, it’s important for your small business to offer some form of free guest WiFi. If you don’t, there’s a good chance that potential customers will opt for a competitor who is offering a free internet connection, resulting in a loss of business.

Customers spend more time on the premises

Chances are, if you’re offering some form of free guest WiFi, your customers will be more inclined to spend time on your premises. Offering a connection may give you the chance to strengthen the customer’s experience with your brand.

When a customer spends a longer period of time on-site, you have a better opportunity to make further sales. For example, if a customer in your restaurant decides to stay a few more minutes for the WiFi, they may purchase more drinks or a dessert after their meal.

Free guest WiFi enhances your marketing strategy

Whilst many new business owners opt for more traditional marketing methods, you may forget about the option to market your business through your guest WiFi offering.

Once the network has been set-up, you’re able to view the WiFi analytics and collect data from your customers when they sign in. For example, you could send them text messages alerting them to future offers.

You can re-market to your customers in future using a WiFi marketing strategy.

Social Wifi allows customers to log onto the internet using their social media accounts. It’s a great solution for businesses who face the problem of how to make WiFi pay for itself. Each person using the WiFi can be communicated with via email or social media, helping you to promote your business.

A free Wifi service attracts new customers

Along with the chance to boost your marketing efforts, offering guest WiFi as a small business is crucial because it gives you the chance to bring in new customers.

For example, if you own a coffee shop and offer free WiFi, small business owners or workers may come to use it as an office environment. This gives you the edge over your competitors who do not offer a connection because if you provide an excellent service, they could become regulars in your establishment.

As you can see, offering some form of free internet connection for your customers is hugely beneficial for a small business. Without it, your competitors could take the lead and cause you to miss out on customers, so it’s a good idea to implement a good service as soon as you can!

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