As you can see, Create Business Growth has a brand spankin’ new look! We’d like to thank reader, fellow blogger, and friend Jonathan Phillips of Freelance Folder whole-heartedly for creating this new design. Thanks Jonathan!
Most of you probably know Jonathan – he and his team of writers at Freelance Folder are practically rock stars in the Blogosphere. (Not to mention in real life – Jonathan plays guitar in a band that is currently cutting an album and the very awesome regular guest poster Dave Navarro shares his name with one of the worlds most infamous rock stars!)
I also contracted Jonathan to make some tweaks on my personal blog Self Made Chick – wow! I saw measurable results as soon as he worked his magic. More readers are clicking more article titles thanks to the most popular posts plugin and the related posts plugin. My subscribers also jumped from 144 to 316 in 6 days. You can read more about exactly what he did in the post How I Drastically Improved My Blog Stats with a Few Tweaks .
What Are the Pros and Cons of a Complete Image Overhaul?
I have a few clients that (I think) are in need of a new look, but they are hesitant to make a change for fear that they may lose some of their readers/clients. The reason is usually because they think readers will believe they ‘disappeared’ and that a new company has taken its place.
I see their point… but I wonder, what would happen if companies never updated their images? If Mountain Dew still had a picture of a drunken moonshiner and the slogan “It’ll Tickle Your Innards” on a glass bottle, would it be the pop hero of action sports today?
There are several bloggers who have recently changed their looks – and even their names – yet it hasn’t deterred me from reading their blogs one bit.
Michael Martine changed his blog’s name from Michael Martine to Remarkablogger and received a very favorable response. In his post announcing the name change, he explains why he made the switch. He’s also working with Moshin of Blogging Bits to create an entirely new look and logo which his readers are excited about!
Bunk at LifeJotter (formerly Lifestyle Maverick) changed not only the name of his blog, but also gave it a complete design overhaul pretty much all at once. I love the new look and the new theme and it hasn’t deterred me from reading it whatsoever. In fact, I’m pretty excited about the changes. In this post, he gives his reason for the blog’s ‘rebirth’.
Maybe if guys like this would have changed their look when the times changed, they may not have died out with the hair bands.

Share Your Thoughts and Experiences
What do you think of our new look? Have you been contemplating giving your website or blog an update, but been hesitant? Do you think that giving a website or blog a complete image update is necessary? Is it risky? Have you had a personal experience with a redesign that worked out well or went wrong?
Tags: Announcements by Adam - 10 Comments »