Agendize is a web-based platform that allows quick creation of a number of different engagement tools (i.e. online scheduling, chat, forms, click-to-call, comments/ratings, and more) for websites or campaigns. The goal of SEM is typically building traffic. The goal of Agendize is to turn that traffic into conversations and ultimately sales.

A few points about Agendize:

• Beyond search engine optimization, this is engagement optimization. An untapped market with massive potential.
• Unique in offering a self-serve one-stop shop for all of these tools, with robust and easily-customizable reporting.
• No setup fee, no monthly fees. Our customers only pay when their engagement tools are used by end users. (Pay per action)
• Perfect complement to SEM campaigns, tracking actions down to the search keyword that brought the user to the site.

Also, make sure you check out the video below for a little more information.

1. Where do your eyes first travel when you land on your website? Pretend that each of your visitors has a short attention span (because this is often the reality). Using this information, you need to make sure that your website draws in your readers with some sort of hook….immediately. Statistics show that it only takes a mere matter of seconds (sometimes less) for someone to land on a website and jump immediately to a different one. Things that factor in heavily at the outset? WEB DESIGN (including color scheme, white space, text font choice and use of images).
2. What is this website about? If it takes you longer than a couple of seconds to figure out what the website is about, then that is simply too long. Visitors should know right away what product/service you are trying to sell and the general point you are trying to make. If there is too much going on on the website or too many distractions, then the only thing you’re guaranteed at that point is NOT being able to garner an business prospects.
3. Is the important information “above the fold?” In print media, major information is usually put above where the newspaper folds over. In the web world, most people who visit a website want to know the general details without having to do a lot of “digging” in order to find it. The idea here is that you, the webmaster, provide the consumer with a couple of catchy headlines or basic information that will draw them in and make them interested in reading the rest of what you have to say.

What other sorts of questions can you think of that would help to create better, more functional websites and blogs for readers? We’d love to hear your feedback in the comments section!

Maybe and maybe not. Let’s ask some different questions. Feel free to use this same logic for LinkedIn, Twitter, FourSquare, or pretty much anything else.

I’ve noticed that the “herd” mentality starts to come into play more with social media than with other things. The reason seems simple. Most people don’t really understand it, but everybody seems to be doing it. Plus, it’s free. The innate human tendency: when in doubt, follow the crowd.

Not every business is on the internet. In fact, there is still a huge segment of the population that doesn’t particularly like computers and prefers to use them as little as possible. I hear generalized statements like “everybody’s going to the internet these days – that’s where you have to be!” I think to myself, “not necessarily.” Not everyone thinks the same way.

If you’re considering putting up a Facebook page for your business, you’d do best to keep this in mind. While you don’t have to pay for a Facebook page (at least not yet), time is money. Here are some questions to ask yourself:

1. Why (specifically) do you think your business would benefit from being on Facebook?
2. What specific measurable goal do you believe that you can achieve on Facebook that you can’t achieve anywhere else?
3. 90 days now, how will you determine whether your idea proved to be correct or not?
4. How much time per week are you willing to commit to spend learning how to use Facebook for your business?
5. Do you know of any businesses like yours that are currently making more money because they use Facebook?

You might think that just because it doesn’t cost any money, you have nothing to lose. The risk, when it comes to free things like Facebook, is spreading your time too thin. When you see a way for Facebook to produce measurable results (preferably direct revenue), you’re ready to pull the trigger.

If you’re not clear about how Facebook will make you money, but you still want to start playing around with it anyhow, that’s fine. Just do it on your personal time and don’t think of it as a business activity.