Agendize is a web-based platform that allows quick creation of a number of different engagement tools (i.e. online scheduling, chat, forms, click-to-call, comments/ratings, and more) for websites or campaigns. The goal of SEM is typically building traffic. The goal of Agendize is to turn that traffic into conversations and ultimately sales.

A few points about Agendize:

• Beyond search engine optimization, this is engagement optimization. An untapped market with massive potential.
• Unique in offering a self-serve one-stop shop for all of these tools, with robust and easily-customizable reporting.
• No setup fee, no monthly fees. Our customers only pay when their engagement tools are used by end users. (Pay per action)
• Perfect complement to SEM campaigns, tracking actions down to the search keyword that brought the user to the site.

Also, make sure you check out the video below for a little more information.

Social media and social networking just gained A LOT more importance. The next time you hop on Google and do a search, pay closer attention to the search results. When you do, you may notice that weaved into the search results are social media results from friends, family and other people you may be connected to out there in the blogosphere.

For instance, if you type in a search for “canoes” or any search term you choose, you may notice that someone has tweeted about it, written a blog or posted a video related to it. So, what does this mean for you? You may want to spend a little more time giving your YouTube, Facebook, Twitter, Flickr or other social media outlets a boost.

After all, you never know what may turn up in Google’s search results. Take a look at the video below for more information.

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1. Where do your eyes first travel when you land on your website? Pretend that each of your visitors has a short attention span (because this is often the reality). Using this information, you need to make sure that your website draws in your readers with some sort of hook….immediately. Statistics show that it only takes a mere matter of seconds (sometimes less) for someone to land on a website and jump immediately to a different one. Things that factor in heavily at the outset? WEB DESIGN (including color scheme, white space, text font choice and use of images).
2. What is this website about? If it takes you longer than a couple of seconds to figure out what the website is about, then that is simply too long. Visitors should know right away what product/service you are trying to sell and the general point you are trying to make. If there is too much going on on the website or too many distractions, then the only thing you’re guaranteed at that point is NOT being able to garner an business prospects.
3. Is the important information “above the fold?” In print media, major information is usually put above where the newspaper folds over. In the web world, most people who visit a website want to know the general details without having to do a lot of “digging” in order to find it. The idea here is that you, the webmaster, provide the consumer with a couple of catchy headlines or basic information that will draw them in and make them interested in reading the rest of what you have to say.

What other sorts of questions can you think of that would help to create better, more functional websites and blogs for readers? We’d love to hear your feedback in the comments section!