As most now know Google is in the TV advertising game. All TV ads are running through Dish Network for now. The user interface for the TV advertising is consistently simple as the AdWords advertising.  Still the options we love with AdWords like day parting, budgeting, demographic targeting based on networks, programing etc. However all changes take effect the next day. Great tracking as we are accustomed to from using analytics data. For those of us that have used radio advertising they do have a Market Place for finding people to help us develop our TV Ads. With the Google TV Ads you can block and select the actual programing (show’s) you want and don’t want to show for.  I believe this is a great step in the right direction for the control and reporting that small to large business are looking for with TV. Obviously for the cost of creating ads and the actual air time it will be reserved for those companies that can maximize a relatively higher advertising budget with Google TV advertising. I look forward to hearing success stories using Google TV Ads. Noah @ LookToTheRight.com 

Tags: Announcements, Reviews (non-paid), Pay Per Click Advertising by Noah - No Comments »

I’m reading a great book right now by Catherine Seda titled “How to Win Sales and Influence Spiders.” Seda is also the author of “Search Engine Advertising” published in 2004. In the very first chapter of the book, Seda talks about something that I think is critical to share:

“To maximize the impact of the most powerful Internet marketing strategies, you must leverage the Web for three audiences simultaneously: new customers, search engine spiders, and the press.”

Many people are only focused on attracting new customers when developing search engine strategies with search engine spiders are an afterthought. Optimizing for the press is just something most businesses rarely think about but is an extremely valuable tool.

As a writer and an online journalist of sorts, I am constantly on the lookout for products, companies, websites, and events to cover. Constantly. I can’t tell you how many times a backlink or a mention of a company has appeared in a blog post or article simply because I found information about it on Google News or on a blog.

One great way to do this is with search engine optimized press releases. They allow a company to boast about the timely things happening within their company.

Timely = Interest for journalists.

Not only do our SEO press releases show up on the first page of Google and Yahoo News – and oftentimes on the first page of the natural results – but they also generate a lot of reads and some profitable contacts for our clients.

One other important audience to consider when optimizing a website that Seda doesn’t mention here is generating interest among potential business partners. There are piles of profits and boundless success when you partner with the right people.

Who would profit from promoting your services? As an SEO, our target partners are web development companies and traditional advertising and PR companies that haven’t made the transition to search engine marketing and PR.

When you optimize your pages to these three four audiences, new customers, search engine spiders, the press, and potential partners, you’re well on your way to real online success.

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Tags: Reviews (non-paid), Marketing by Adam - 5 Comments »