DAM Is Critical to Efficient Data Retrieval


Digital Asset Management (DAM) is a system of file storage and retrieval that increases productivity and efficiency. In today’s business world, the quicker you can access your data, the greater your competitive edge. The older methods of using digital data have quickly reached obsolete status. When a company only had a few hundred digital photos, videos, or data files to store and index, file folders and share drives were adequate, and a spreadsheet listing assets could be managed without too many productive hours sacrificed by employees.

Digital data has exploded in the last ten years, and now thousands of digital assets are not uncommon for some companies. This complexity and volume requires a new form of digital management, which DAM provides. DAM can do more than just store the data. It can also:

1.       Provide security to files by limiting access to those who have privileges

2.       Deliver files wherever your workers are

3.       Allow quick and accurate searches of large numbers of files

In a mobile work world, with many employees traveling frequently or telecommuting to work at least some of the time, having a file structure that is easy to use is crucial to productivity, and web links don’t always work. DAM will give access to any file a worker needs through a web browser or other easy interface.

DAM Has Enhanced and Customized File Search Capability

One of the reasons DAM works so well is it makes use of metadata, that extra information that is embedded with a file that can reveal specific information you may be searching for, such as keywords and tags. This metadata can be tailored by your business to meet the requirements of your unique company language and search needs. Traditional file searches conducted by operating systems like Windows do not allow for this customization.

Another common problem with the older methods of file management is that you often have duplicates of the same files stored in different folders all over your network, and many times the same files have different versions or updates. This makes finding the right file more difficult and introduces a wide margin for mistakes.

In short, DAM allows for digital assets to be stored in a customized manner that facilitates retrieval according to certain criteria, bypassing the need for exhaustive, comprehensive searches over vast quantities of data. Its permission protocols prevent degradation or alteration of data by only allowing certain workers access to say, edit a file, change the metadata, or upload a file into storage.


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