Every entrepreneur starts out with grandiose dreams for their new venture. Why not? Just about everyone I know wants to be the next Steve Jobs, Richard Branson, or Elon Musk. But the reality is that growing a business from nothing to the biggest and best in the world takes a lot of effort. However, it is not impossible and this article will review some of the best ways you can grow your business fast.
We the People
It doesn’t matter what type of business you are running, you need good people – at least until the robots take over. As such, the key for every business in the world is finding and retaining the right people.
Now, these are not always the ‘all-stars’ from Ivy League universities with a long line of credentials after their name. In fact, the right people for you are often the one who have been overlooked by everyone else.
A perfect example of this is Tom Brady. The future Hall of Famer was overlooked by just about every team in the NFL – including the Patriots – until he was drafted in the sixth round. The rest, as they say, is history, but the decision to take on someone who no one else wanted and then invest in their development has paid off handsomely for a team which used to be a laughing stock of professional football.
One thing to remember when hiring the ‘right’ people is that this is not the same as hiring the ‘best’ people. The idea behind hiring the right people is that they should be the best people for your organization and mission. This means that they align with what you believe in and are willing to work as a team member once they join your organization.
Using this approach is critical as it will help you to build a team that is much stronger than the sum of its parts – regardless of whether you are a small office of three or have 30 people on your payroll. Focus on the right people for what you do and you will have a leg up on your competition.
Put Your Customers First
While just about every business owner claims that they listen to their customers, the reality is that very few really do put their customers first. Now, this does not mean giving your customers the keys to your office and the password to your bank account. Rather you need find ways to align your solutions with the problems your customers are facing in their lives.
This approach can work for any business from a dry cleaner to a wedding cake shop. Listen to the challenges your customers are facing and then figure out ways to make those problems go away. Maybe it is pickup and delivery services for a dry cleaner or it could be a concierge service for wedding cakes which allows the bride-to-be to design the cake of their dreams. Either way, listen to your customers and find ways to improve their lives and they will repay you will their loyalty.
That’s right, you should be a little bit crazy when running your own business and part of this is to look at ways to reduce the worries that keep you up at night. While you can’t control every risk to your business, you can find ways to limit the impact and in some way, this will give you a leg up on the competition.
If you are not sure where to start, then approach it from the perspective of which risks have the potential to disrupt your business the most. It could be weather if you are operating a restaurant in the Northeast during winter, or it could be an issue which could impact the trust of your customer’s in your business.
While many would think of managing risk as something that only insurance agents like Sabal’s Ian Norris would think about, the reality is that everyone should keep one eye on what could derail their business. So, be paranoid about these threats as this is the best way to work out solutions.
Be Open to Change
Business is warfare and as such you need to be open to change if you want to win. If not, then you will find yourself using antiquated methods to compete and this can only end badly. As such, you should always be on the lookout for ways to do what you do better.
Never be satisfied with the status quo and this will help you to gain a sizable advantage over your competitors. As Tony Robbins said, ‘there is no such thing as lack of resources, only a lack of resourcefulness’. Don’t let this happen to you by keeping an open mind and trying out new things – even if the ideas don’t come from your industry.
Just remember that when trying out something new it is not enough to copy what is being done. Instead, learn from it by figuring out why it works and how you can best apply this knowledge to your business.
There you have it, some of the best ways to grow your business fast. Don’t delay and try out these tips today as it will help you reach your goals even faster.