Improve your Engagement on Twitter with a New Headline Image
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As a denizen of the Internet, I have seen my fair share of user interface upgrades for some of the most popular websites online. I remember when Facebook first came out and had the ugliest layout that you could possibly imagine – yet it was still signing up thousands of users every single day.
The user interface changes of major social media websites can have a massive impact on not only the way we interact with a website, but how users interact with your profile on these networks. While Facebook is a classic example, Twitter is giving Facebook a run for its money as far as engaging with potential customers and existing customers on a very personal level. That’s why this new move to the headline feature is going to have a big impact on the way you do business.
What The Change Is
In a nutshell, Twitter is simply changing the header area of your profile from a bland information only layout to a large customizable photo and logo. This might seem like a trivial change on the surface, but it’s going to have a big impact on the visual appearance of your profile. Immediately, visitors will be able to see exactly what your company is all about – as they say, a picture is worth 1000 words. On a platform that is purposely constrained to 140 characters, 1000 words is much more than you’re ever going to hope to get through traditional channels.
What The Change Means
So, what exactly is this going to mean for your business? On the surface it might seem that you can put advertising messages into your image and better convey what your company’s all about. However, this would be a questionable approach. As we all know, social media is at the top of the sales funnel, not the end. It’s best used as a tool to garner interest in your business, or perhaps sign people up to micro-transactions like newsletters or RSS feed subscribes.
You should be using an image that conveys exactly what your company is about – without selling anything. You can even use text on top of the image to further convey this message by using a slogan or tagline. Businesses that use this strategy are going to see massive increases in their follower base as well as more engagement overall.
If you want to get very creative, you can even engage in split tests of your header image to see which ones resonate the best for your followers and new potential followers. Use some sort of tracking in order to figure out which ones are performing better, and keep split testing until you find one that you simply cannot improve upon. This is the essence of business – doing these tests and adapting to the changes that come rolling your way.
Great Twitter Headlines Images
Don’t get left behind. Dedicate time THIS WEEK to create and upload your new headline to Twitter, and start testing the response. You will be grateful as you see your engagement increase!
About the Author:
Marcela De Vivo is a writer for WhoIsHostingThis, a company offering hosting reviews and information. She is a social media evangelist, sharing news, tips and tricks to help companies improve their presence online. You can learn more by reading her Google+ profile.