Tell me if this sounds like website publicity that could boost your website traffic and sales:

• A news story on page 1 of Google News and Yahoo News for your keywords the day after implementation

• A full page of content that promotes the interesting things happening within your company

• Links from the article back to your website

• Anchor text on valuable news websites

The truth is that any company can have this winning combination of SEO and promotional elements with an SEO press release.

A lot of people think that press releases are just for big companies with revolutionary news to report. This couldn’t be further from the truth. If you’re excited about a new product, service, or discovery within your company or your industry, chances are that a lot of other people will be too.

Press releases, optimized for search engines, are the ideal way to gain valuable backlinks, get an instant, prominent spot on the big search engines, and do so while promoting your company!

If your current SEO content distribution plan only involves distributing articles where your link appears in the byline, you’re missing out on big opportunities for link building and promotion.

Here’s the difference between articles and press releases in terms of SEO content distribution:

• With articles, the content must be generalized and unbiased. Press releases allow you to promote your products, services and company

• Articles give you a small ‘about the author’ byline at the end. Press releases are all about your company and give you the opportunity to drive traffic back to your site.

• Articles rarely get picked up on major search engine news sites. Press releases, distributed by an SEO PR expert always appear in Google and Yahoo news

• Articles are generally text-only. Some press release distribution points allow you to include images, file attachments, audio files, and video files

This certainly doesn’t mean that article distribution isn’t a worthwhile SEO content distribution tactic. Articles can be a useful part of an overall SEO plan along with SEO press release distribution, link building, link ‘baiting,’ on-page optimization, and social networking.

Need an SEO press release? We offer them at a fantastically competitive cost. Pound per pound, SEO press releases provide a great value for both link building and website promotion.

- Christine

Tags: Internet Marketing, Marketing //