A post on SEOish brought to my attention a new buzz monitor tool called Serph, a search engine designed to reveal who’s talking about you on the internet, so I decided to investigate.

While the results were significantly less than doing a search in Google (19 vs 39,700), like SEOish points out from his own experiment, I found a couple of mentions of that I wasn’t previously aware of. Another bonus is that they are arranged by date order.

The results were somewhat interesting, but I was still curious about huge discrepancy in the number of results. What were the other 39,681 results that Google found? Many of the Google results were self published articles and press releases. Interesting, but not useful when trying to find out about your buzz factor on the internet so I went in search of a happy medium and found that Google’s blog search feature offered similar types results to that of Serph, but more of them.

Though Google’s Blog search doesn’t order results by date as Serph does, you can define date parameters on the right hand side of the results page.

Both of these are easy and quick enough that they are both worth checking out. Discovering who’s talking about you and why, can open the door to business building and partnership ideas that you may not have previously considered.

Tags: General Business Issues, Internet Marketing, Using Technology //