Back at #3!

Last week I wrote about how one of our sites had been bumped out of the number 3 slot by a competitor using unscrupulous SEO tactics. I’m happy to report that we are back in the number 3 position!

This competitor remains in #4, but I have a feeling they won’t be there for long. They have poor backlinks and loads of junky keyword text at the bottom of the page of interest only to search engines.

It still bugs me though when I see a site that clearly does not have as much to offer as our client and with less quality backlinks take such a high position. Google was acting a little strange last week. I thought it was odd that overnight our site went from #3 to #13 and then was back up to #3 within a week.

Change is the nature of search though. As search engines evolve, they will only evolve in a way that promotes high interest sites. Our theory is that by building high quality, optimized content that is of interest to humans, and solid link relationships that our strategy for achieving organic results is a long lasting one, regardless of how search engine algorithms may change.