Google Audio Ad’s hit the Radio Waves

Google Radio ads are in full effect. A very simple and easy to use interface allows you to target your audience by Location, Age, music genre, and other demographics. There is a pretty smooth process. And if your a small business owner the price is right! Sounds a lot like AdWord’s doesn’t it?

I am Currently running ads for LookToTheRight in Charlotte and Raleigh NC for around $3.00 per thousand impressions (estimated). Of course the more exposure you want and at peak times the more it is gonna cost you. Still far more affordable than going direct with a radio station. Those guys can be mega expensive and require long terms to commit to.
With Google Audio ads you can edit your budget, bid, and pause and resume advertising very easily! I know I love it already. I will be putting some of my best clients on it! I suggest you also give it a shot. At least do your self a favor and go through the process to get some estimates for your target audience. Google will also generate a local or 800 number for FREE to track the calls. How great is that! I love anything Free!

The only things that take time are getting the audio ad done professionally if you dont already have one and the approval process. Each taking up to a day or two. Chris Davies over at www.provoiceusa.com Is very affordable, fast and great at communicating on the process of your ad. He can do script, voice over, music, the whole deal. He also has many payment options available also!

If an ad gets rejected for any reason they will give you feedback quickly on what you need to change to get it approved. I even got suggestions on what to change and how to say some things better to not be misleading or infringe on any trademarks.

All in all I give Google Audio Ad’s a thumbs up for helping business’ large and small get the word out on their products and services.