Pay Per Click (PPC) advertising gained in popularity during the economic recession. This is because it is a highly cost effective advertising method, but only if done properly. You have to be careful to manage your bids through Yahoo and Google in order to be successful. This is something that you can do yourself if need be, but it is often better to hire a professional PPC management company to do it for you. While this may cost you slightly more initially, you should also find a bigger and quicker return on investment (ROI).
Managing PPC Campaigns
If you simply do not have the budget to hire someone, you will have to do it yourself. It can also be recommended to do at least some of it yourself, so you gain an understanding of how it works and what it all means. You need to set yourself a budget, either on a monthly or on a per-click basis. Make sure you read all the relevant help files and terms and conditions before you start.
Something that you must calculate before you start bidding is what your ROI actually is. You need to make sure how much each click can cost you before you stop being profitable. For instance, let’s your product costs $150, and $25 of that is profit. If you find that 1% of your clicks actually turn to a sale (a $25 profit, in other words), but you pay $20 on your advertisement, it quickly becomes apparent that you have wasted your money.
If you want to grow quickly, you could also invest in some PPC software. This will help you to get as high as your budget allows as quick as possible. This is often a good solution if you have multiple keywords, or if you don’t have the time to manually manage your campaign yourself but still can’t afford an external company.
Some businesses truly spend thousands on their PPC campaign. These often have over 100 keywords to choose from as well. If this sounds like you, then doing it yourself really isn’t an option anymore, unless you want to dedicate all your time to it. At this point, it is certainly beneficial to hire the services of an external company. Not only will they help you run different campaigns, they will also monitor the clicks, keywords and more. They can do what robots can’t: give a system a personalized touch. Plus, they can answer any questions you may have.
Simply put, doing your own PPC is not really a good idea, other than to get a bit more information in terms of what PPC actually is. Unless you have tiny campaigns, hiring a PPC management company really is the only right option. Remember that, if managed properly, you will still see an ROI. This means that hiring a company actually costs you nothing, whereas doing it yourself will cost you a lot of time to say the very least.