How to Set up A Powerful Social Media Content Marketing Strategy in 4 Easy Steps


Social media marketing is one of the most powerful marketing methods out there. It allows you to connect directly with your clients and is a great way to provide value without doing direct advertising, which tends to be more powerful than traditional advertising nowadays. However, for a social media marketing strategy to be successful, you’ll need a solid grasp of the basics first. In this article, we’re going to give you a few tips on how to create a powerful and successful social media marketing campaign.

Identify Who Your Audience Is

The first thing you have to do when creating a content marketing strategy is identify your audience. You should identify exactly who your audience is and what their needs are. If you have a website, you probably are already using analytics tools, so these could give you more insight on who your core audience is. Most analytics tools will provide you with basic information on demographics, content preferences and acquisition channels. Furthermore, they should provide information on which queries send users to your website. This will be essential when creating content for your campaign.

You could also invest in an analytics tool that is made especially for social media. Tools such as BirdSong for instance will allow you to pinpoint exactly which pieces of content were successful for your competitors. They will also provide you with information on which days are most active for them and which specific keywords they are using. Which leads us to our next point.

Do Social Media Keyword Research

If you’re going to advertise on social media, it’s only right that you conduct social media specific keyword research. A social media research tool will give you more insight on social media queries and might give you angles you hadn’t thought of. Social management tools such as Hootsuite allow you to check which keywords are the most engaging and are most responded to, as well as hashtags. You could also use the Twitter and Facebook search tool to see in which context keywords related to your business pop up the most.

Tools like Cyfe and Serpstat take it a step further and allow you to research, compile and analyze Twitter hashtags and search terms. Serpstat allows you to check exactly which queries your core audience are more likely to search for.  Alternatively, contact a company like Digital Marketing, Inc to do this job for you.

Create a Clear Schedule

Scheduling when and what type of content you will publish is very important. You should take note of major holidays, business or entertainment events associated with your industry, movie releases, festivals and/or concerts or any major event you feel might be related to your field of business. In addition, you should monitor when your competitors are releasing their most active content and emulate them.

Begin Testing Your Campaign on Several Social Media Platform

It’s always better to use multiple social media platforms at first. This will allow you to do some A/B testing and see which ones work the best and where you should concentrate your efforts. You should also try to change the type of content you send to each platform so you can personalize the content better in the future.


Creating a successful social media content marketing campaign is all about doing the right research and creating content that is tailor made to your niche. It’s also about creating socially active content and publishing it at the right time and place. Fortunately, there are plenty of tools at your disposition that will allow you to optimize your social media strategy. However, it all starts with solid content your core audience identifies and will want to share and like.

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