My Favorite Online Press Release Distribution Resources for SEO and Exposure

press_releaseI spend a good portion of my time fine-tuning the process of writing and
submitting SEO press releases, and am continuously evaluating new resources and
new techniques. When sizing up SEO press release distribution points, there are
a few key factors that are the mark of a valuable resource:

SEO

  • Anchor text (the ability to embed links back to your site in target
    keywords)
  • Live http:// links (second best to anchor text)

Publicity/Exposure

  • Forced distribution to a wide audience
  • Inclusion in Google or Yahoo News
  • Ability to include an image

Each distribution point has its own best attributes. I’ve found that in order
to get the best results, it’s better to submit to a variety of different
resources.

That said; here are my top picks for press release distribution sources:

It is quite a lengthy process to submit a press release to all of these
distribution points, but well worth the effort. If you’re doing it yourself, be
sure to read through each site’s policies very carefully to ensure publication.
Also, you’ll want to carefully analyze your SEO strategy before submitting so
that you get the most value from every link back to your website.

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