Using Social Networks to Socialize

Social networking sites such as Myspace and Facebook used to be strictly for socializing purposes. You could hook up with friends, send messages back and forth, exchange pictures and information, etc. However, now these same social networking sites have developed into much more. Let’s take a look at the infamous Facebook.

A Little Background on Facebook

Facebook originally began back in 2004 when a guy named Mark Zuckerberg launched a social networking site that, at the time, was exclusively for students at Harvard University. Within a short matter of time (something like 2 weeks), over half of the student body at the university had signed up. Zuckerberg had came up with the idea for Facebook after he had attended his high school (Phillips Exeter Academy). At Zuckerberg’s high school, the Exeter Face Book was passed out to each student as a way for students to get to know their fellow classmates. It used to be a paper book until Zuckerberg brought it into existence on the World Wide Web. After the initial (and somewhat unexpected) success of launching the web site, Zuckerberg brought in a couple of his friends, Dustin Moskowitz and Chris Hughes to help him manage Facebook. Within only a few months of having the site up and running, 30 other colleges requested to join.

Following the Trends

Social networks, such as Facebook, used to be watering holes for young adults and professors to go and hang out. However, it wasn’t long before marketers and businesses realized the value of using Facebook to generate business. Today, many small and large businesses alike are stuck trying to figure out how they can best utilize Facebook to generate more traffic to their sites. There are many rules in place that govern how one is allowed to use Facebook, and if you’re not careful; if you’re leaving a web trail of spammy looking material, you could get yourself kicked out. Everyone seems to know or realize that social networks are what most young people are tinkering around with. Hence, the wave of businesses who are trying to get into Facebook now is almost ridiculous. They are taking Facebook at face value and are finally seeing its importance.

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May 05 2008 02:00 am | Business Networking and Internet Marketing

2 Responses to “Using Social Networks to Socialize”

  1. Using Social Networks to Socialize 2 | cococandissi.com on 06 May 2008 at 11:19 am #

    [...] businesses, especially those who have internet sites, are using social networks to socialize and generate traffic to their web sites.  These days, the Internet has definitely garnered a [...]

  2. Using Social Networks to Socialize | afoolsfate.com on 06 May 2008 at 4:15 pm #

    [...] Using social networks to socialize is one of the most popular ways to increase the amount of traffic that one gets to a web site.  There is a certain amount of pride and fulfillment when you look at the number of people who have visited your site OR if you get business all because you put a little bit of effort into networking on the web.  There are a lot of people out there who make fun of social networks such as myspace and facebook.  However, the truth is that these two sites are great examples of social networking at its best.  There is nothing that you can’t hold against these sites when it comes to the amount of traffic that is generated.  Many businesses are looking for ways to legitimately join social networking sites like these.  For SEO companies, it is difficult because many people view SEO companies as being somewhat "spammy", therefore their information will be more difficult to try to pick up.  [...]

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