When Your Page Takes Too Long to Load: How it Can Hurt You
Have you ever looked up information that led you to a web site and when you finally got to the web site, you were waiting forever for the page to load? Chances are that if the page took forever to load, you didn’t hang around to wait for it. With more and more people using the Internet to do business as well as connect with other people, it seems like no one has the patience to wait for slow sites.
According to eMarketer, 16% of people leave the page if it takes longer than 10 seconds to load, and only every second person or so will wait longer than 15 seconds. If you’re an SEO company or even if you’re a business owner, this should send up a red flag. As a general rule, Search Engine Journal suggests keeping your web page size up to 150k because pages that are any bigger than this are not fully cached by search engines. For example, the longer a search crawler waits, the less it will visit your page.
Three sites that Search Engine Journal suggests to help you with your improve your page loading time as well as the overall performance of your web page include:
With regards to running a business online, little things such as how long it takes your page to load can equate from hundreds to billions of dollars of business lost (depending on who your company is). After all, you must remember, the Internet is a popular tool that many people use; millions of businesses are competing for the consumer’s attention. It only takes a split second for a person to realize that they are interested based on what they see….or don’t see.
For more information about Internet marketing, contact Create Business Growth today!
