Are you looking to increase sales in your store or online? Are you in search of the right customers who will thank you for the opportunity to buy your amazing product? Here are some questions that can help you pinpoint where you need to improve to get the results you want.
- What are the benefits?
Problems with sales are almost always problems with marketing. Make sure that your marketing lists the benefits your customers will gain from your product. People want solutions; that’s what they’ll shell out for. Promote and sell the result that your product will give.
- Who are you selling to?
Who needs your product and what you have to offer? Who is most likely to buy your product and buy it right away? What is this person like? What is their day like? Think these questions through, and create an avatar of sorts of your ideal clientele. Ask questions like:
- What is your target age bracket?
- Are they male or female?
- Do they have children?
- How much money do they have to spend?
- What kind of education do they have?
- When and where would they be most receptive to a sale pitch?
- What do they want?
Now that we’ve clarified who your clientele is, we can get to helping solve their problems. Sometimes the problem is not very clear. Some issues are so longstanding or complex it is difficult to know what the exact problem is. Identify the need first. Outlining the solution and how you have the answer is the next step.
- What do you have to offer that no one else can offer?
Define and develop your competitive advantage. Why should people buy your product? Why should they choose your services? Identify how you are better than the competition and why customers should choose you. What do you have that can’t be found elsewhere?
- Are you using social media?
Getting your product known to the masses is now easier than ever before. And the best part is that its all free. Use social media like Instagram, Facebook, and Twitter to your advantage. Social media websites are key to exponential marketing.
- Is it time to cold call?
Sometimes you’ll just have to cold call. It’s not a whole lot of fun, but it gets easier with time. Warm up potential customers, have fun, and you will at the least generate interest in your product.
- Is your product priced right?
If your product is pricey, be prepared to deliver a quality, unforgettable shopping experience, or both. Do your research so you are well aware of what the competition is offering. You needn’t change your prices on your product if there is a viable market that is willing to pay a premium for the right packaging.
- Are you making them smile?
From time to time, give your faithful customers and even potential customers something for free. The benefits are two-fold. First, customers are much more likely to buy your product after getting a good sampling. Second, quality freebies will create a great experience for the customer. One that they will want to repeat. So get that free trinket at the door ready, or some samples as they wander through the aisles.
- Are you offering convenience?
Customers hate waiting in line. It can even be enough to cause a potential customer to leave without having bought anything. Consider installing a mobile point of sale system, which will allow you to ring up sales anywhere in your store. This blog post on the benefits of POS offers valuable insight.
- Are you providing an experience that will keep them coming back?
Aim to keep your customers for life. Once a customer has purchased something from you, it’s not the end. Get feedback from your customers, and never cease to wow them with the benefits of what you have to offer.