Any serious online marketer understands the power of web analytics. The internet has an array of online tools that online businesses can use to effectively analyse the behaviour of their consumer traffic. Here are ten web analytics tools to help identify and correct issues before they become costly:
Google Analytics is the go-to business tool for online marketers. Containing many of the features to be found in paid solutions, Google Analytics is free! There are tutorials available to walk you through using Google Analytics, and while there is limited support available, the programs are user friendly.
Kissmetrics is another excellent tool that provides in-depth information about your consumers’ habits, such as when the time that elapses between the moment someone visits your website and a purchase.
Web Trends’ clientele comprise some of the top online marketing companies out there. With a long history it is considered to be a leader in online data collection and it provides comprehensive digital intelligence. Pricing varies so check with their website.
Visistat is particularly designed for small and medium sized businesses. Although this tool has advanced features, it is actually designed to provide information that is simple, clear and usable.
Snoobie aims to help online merchants determine which marketing strategies generate the most sales. It is popular in the European market but is also useful for merchants based in North America.
Truviso offers visitor data, online advertising data and video measurement. The firm’s analytical engine can be white labelled so that you can use it without even realising it.
This engine monitors real-time site data using globally distributed tracking code. They offer industry leading heatmaps and also offer tagging.
This tool is particularly popular with bloggers and website owners who publish alot of content. It allows them to host their own analytical tool set.
Woopra allows businesses to filter its online traffic according to various categories by community, feed reader traffic, email and social media.
Clicky is another solution that is focused on providing a user friendly service and making things simple.
Social Media has its own analytics tools such as Twitter Analytics and Facebook Analytics. Online businesses would benefit from looking into these solutions as well.
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Tim Aldiss writes for Cloud-iQ the conversion optimisation experts.