Whatever your age, background or creed, Easter can be a time to come together to celebrate whimsy (after all, the holiday centers on a large bunny handing out eggs made of chocolate), spoil children and show compassion to the less fortunate. It’s a perfect holiday for community outreach as well, since, traditionally, it’s not really an indoor holiday, like Christmas or Thanksgiving, yet Canadians still have the Monday off. This makes it a prime marketing holiday, a time to appeal to prospective and existing customers or clients, and get your brand out there. Here are three “eggseptional” marketing ideas to make the most out of the Easter holiday.
Giveaway baskets work any time of the year, but they’re especially fitting during Easter. A longtime symbol of Easter, the basket full of goodies can be used easily in a marketing context by loading it with Easter-related, branded paraphernalia like chocolate eggs from a local chocolatier (with your company name on the foil), a pastel-coloured shirt screen printed from Printscanada.com with your brand’s logo, or a pair of novelty bunny ears.
This is all about getting your brand out there via promotional products, and will pay off both by ingratiating your company with consumers and physically putting your logo and name out there in public. Although the foil from the chocolate egg might end up in the bin, the screen-printed shirt will likely be worn year-round, meaning continued free advertising for your business.
Charity events are about helping people, plain and simple. Any marketing benefits should be considered a byproduct. However you want to look at it, charity events are good karma for a business, and offering something that helps the less fortunate is good optics for a brand. Running with the Easter theme, consider donating baskets of canned goods or clothing to people in need; you can ask the community to pitch is, an in a food drive, and match their contributions – this gets people engaged and involved.
If your business sells goods like food or clothes, all the better – you can run a campaign where, for instance, you’ll donate a certain amount of money for every pair of jeans purchased that will go towards clothing the homeless. This promotes sales while still remaining in the spirit of giving.
Easter Egg Hunt
Easter is mainly about whimsy, about the imagination of children. An Easter egg hunt is the perfect way of illustrating that. Children, for a day, get to believe that a magical bunny rabbit goes around hiding chocolate for them to find. It’s a bizarre premise when you really think about it, but children love it, and parents love it to because it keeps their children occupied and entertained. Consider hosting an Easter egg hunt for children; you can put your branding on the event signs and on your employee’s shirts and hats. Parents will appreciate the gesture and the generosity, and will think of your brand next time they shop for your specific good or service.
Whatever it is you offer, there is a way of fitting your brand into the Easter festivities, and you’ll be glad you did. This Easter, put a little hop in your business’ step by employing one of these three marketing ideas!