To use or not to use video as a marketing technique is no longer the question. The answer is yes. The question is now how to use video to most effectively boost your inbound marketing efforts. Text only based websites are a thing of the past, and with one third of all online activity spent watching videos, video marketing is obvious.
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1. Explainer Videos on the Landing Page
The human brain processes audio visual information 60,000 times faster than text. This is how businesses impart loads of information to website visitors in just a couple minutes. If you place an animated explainer video detailing your business at the top on your landing page, it’s guaranteed you’ll see more traffic to your website. Even better, websites that have a video on their landing page can increase their conversion rate by 80 percent. It’s the perfect elevator pitch every single time.
This is why investing in an explainer video is definitely worth it. Hire professionals, like Spiel Studios, to ensure your video is optimised to give you the biggest ROI possible. The experts at Spiel know that you’ll lose 65% of viewers if your video is longer than two minutes. That’s why Spiel explainers are only 1-2 minutes long to keep visitors engaged.
2. How-To Product Videos
This is another marketing strategy that is absolutely effective. Ninety percent of internet users say that product videos are helpful in the decision process. So helpful, that 85% of online shoppers are more likely to purchase a product or service if there is an accompanying video explaining how it works.
3. Higher Search Engine Ranking
Let go of the notion that SEO is only about words. SEO is complex and functions in a much more intricate sense than simply filling your content with high-ranking keywords. Google takes time on site into account when ranking sites. More time spent on a website indicates to Google that there is good content. An explainer video changes the average time spent on sites from 8 seconds to 2 minutes!
4. Videos in Email Marketing
Including a video in your e-newsletter will ensure that backlinks and visitors to your site skyrocket. A video in an email increases the click-through rate 200-300 percent. That is huge. Make sure to include the word “video” in the subject line to see these results.
5. Customers Will Become Promoters
Once you’ve already got a customer, they are much more likely to promote you on social media platforms if they can simply share an explainer video. And with 92 percent of mobile video users that share videos, this is something you want to make your advantage. Explainer videos are highly shareable, and loyal customers will be happy to do so if you provide it to them.
These are just a few ways that video can boost your inbound marketing efforts and convert your website visitors into customers. The crucial thing to understand is that online consumers are shifting in favour of interactive platforms with a personal touch. Incorporating videos into your marketing strategy will put a face on your company, build your credibility, and ultimately lead to more sales. Video does this in a more engaging and time-effective manner than any other type of content.