8 Tips From Yesterday’s Lesson with Dave Evans

The following are some tips that we can take away from yesterday’s lesson with Dave Evans:

1. Your Absence is Felt- On the Social Web, your absence is conspicuous.  Failing to participate retards the advancement of trust.  In fact, it can increase the likelihood of mistrust.
2. Consideration-Phase Marketing- The addition of consideration-phase marketing bridges a critical gap for marketers between awareness and purchase while opening the channel for effective word-of-mouth.
3. Don’t Downplay the Small Stuff- What you see on the social web may seem pointless, trivial, or otherwise lacking in conventional measures of editorial value.  Avoid this mindset: Instead, think about the fact that someone actually took the time to create this content.  To that person, what is being expressed through this content certainly matters.
4. Work it Out- If you don’t already own a copy of Dave Evans’ book, Social Media Marketing, an Hour a Day, you can go to it’s website where you’ll be able to download worksheets to help you with your marketing adventure.
5. Your Promise- Your promise minus your delivery drives what you do at the point-of-sale.
6. Use Google- Use Google Alerts to monitor your competitors.
7. Video Presentations- If you’re interested in presenting multimedia content to a client whose Internet Connection is slow or nonexistent, install RealMedia‘s latest media player.  This will allow you to save many forms of online video to your desktop with just one click, this way you can show it as a part of a presentation.
8. Brand Detractors- A brand detractor isn’t the same as someone who simply doesn’t like you.  A brand detractor is someone who has made it his personal cause to impact you negatively, generally out of a strong belief that what you are doing is wrong.  By comparison, an upset customer is someone who is open to a change in viewpoint: Generally speaking, a brand detractor is not.

Hopefully, these tips from Evans will help you out. Don’t forget that you can buy a copy of Dave Evans book, Social Media Marketing, an Hour a Day on Amazon.com!